Enhancing Agriculture Management and MarketingPlan of Work

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Grayson County CES

Title:
Enhancing Agriculture Management and Marketing
MAP:
Growing Grayson County through Rural, Youth, and Community Development
Agents Involved:
Whitney Carman
MAJOR PROGRAM 1:
Forages
MAJOR PROGRAM 2:
Beef
MAJOR PROGRAM 3:
Grain Crops
MAJOR PROGRAM 4:
Commercial Horticulture - Crop Marketing
Situation:

Agriculture in Grayson County is an integral part of the economic system. In 2012 the total value of crop and livestock cash receipts for Grayson County was 46 million. Balancing input costs, value of crops and livestock, and marketing techniques are always changing, making it harder for farmers and agriculturalists to be profitable. Another issues is the increase in average farmer age, thus the importance of estate transitional planning. Therefore, it is important to educate farmers on the latest information available from the University of Kentucky College of Agriculture food and Environment, and industry partners so they can make educated decisions to help increase the vitality and profitability of their enterprises.

Long-Term Outcomes:

Farmers and Producers will adopt integrated systems of animal and plant production which sustain and/or enhance the economic vitality of their agricultural enterprise. Production methods utilized will increase the amount of commodities produced. There will also be an increase in early career farmers by the year 2019.There will be an increase in farm enterprises who have completed estate planning.

Intermediate Outcomes:

Producers will utilize new management and marketing skills learned from the Cooperative Extension Service programs that can increase the chance of agricultural enterprise profitability. More farmers will make decisions to work on estate plans.

Initial Outcomes:

Producers will learn new marketing techniques for livestock and plant production.

Producers will understand ways of controlling their input costs more effectively

Producers will learn new educational tools that they can use to increase efficiency and effectiveness on their agricultural enterprise.

Evaluation:

Initial Outcome: Increases awareness of new production methods and techniques

Indicator: education of production methods and techniques

Method: written evaluation

Timeline: Spring 2019, Fall 2019


Intermediate Outcome: Improvement in management and production methods

Indicator: Adoption of practices learned in Extension Programs

Method: Survey of Extension Programs

Timeline: Fall 2020


Long-term Outcome: Increased Economic Vitality of Agriculture Enterprises

Indicator: Economic conditions of farmers become more viable

Method: mailed survey, online survey, and e-mail survey.

Timeline: Fall 2020

Learning Opportunities:

Audience: farmers

Project or Activity: Livestock Marketing

Content or Curriculum: CPH-45 program, Yellow-Tag program, Retained Ownership Program, KY Proud, KY Beef IRM

Inputs: UK Specialists, UK Beef Publications, county agents, beef farmers, Cooperative Extension Services, local livestock markets, Kentucky Department of Agriculture

Date: Spring-Winter 2019


Audience: farmers

Project or Activity: Beef and Forage Production Education

Content or Curriculum: Publications and videos on forages and beef production, project demonstrations on crabgrass and summer annuals

Inputs: UK publications, UK videos, Specialists

Date: Winter 2018-19


Audience: farmers

Project or Activity: Beef and Forage Field Days

Content or Curriculum: Demonstration plot, UK publications and presentations on beef marketing and forage use

Inputs: UK specialists, Local Farmer, Kentucky Beef Network, Agents, Publications, Beef IRM Committee, local farm store

Date: Summer 2018, Fall 2018, summer 2019


Audience: farmers

Project or Activity: Variety Plots for crops, forages, and vegetables

Content or Curriculum: County variety plots for Corn, soybeans, summer and winter forages, and vegetables

Inputs: UK Specialists, Local seed reps, Local farmers, UK publications

Date: Summer 2018, 2019, 2020


Audience: Early career farmers

Project or Activity: Farm Financial Management

Content or Curriculum: UK curriculum for Managing for Today and Tomorrow

Inputs: UK, Kentucky Department of Agriculture, Kentucky Ag Development Fund, Agents, local businesses

Date: Summer 2019


Audience: Women in Agriculture and Agribusiness

Project or Activity: Annie's Project

Content or Curriculum: financial management and general agribusiness education

Inputs: UK, Kentucky Department of Agriculture, Kentucky Ag Development Fund, Agents, local businesses, Annie's Project curriculum

Date: Fall- Winter 2018


Audience: Grain Producers

Project or Activity: Grain Marketing Education

Content or Curriculum: Information on grain marketing

Inputs: UK publications, UK specialists, local marketing groups, producers

Date: Summer 2019


Audience: Young Farmers

Project or Activity: Young Farmer Program

Content or Curriculum: FarmStart curriculum, UK specialists, local agribusinesses, local farmers, UK Extension agents, commodity organizations

Date: Meet Quarterly: Fall 2018, Winter 2018, Spring 2019, Summer 2019



Audience: Facebook and Social Media Users/General Public

Project or Activity: Social media posts regarding agriculture marketing and management techniques

Content or Curriculum: various research based resources

Inputs: UK Specialist, paid Extension Staff, social media outlets

Date: Year round 2018, 2019



Success Stories

Beef Integrated Reproductive Managmenet Producing Return on Investment

Author: Whitney Carman

Major Program: Beef

Beef Integrated Reproductive Managmenet Producing Return on Investment

The Beef Integrated Reproduction Management Program developed by the University of Kentucky Beef Extension Specialists has spread throughout the Commonwealth to include counties in the central and western part of the state. The goal of the program was to develop a more controlled calving season, to incorporate better record keeping, increase weaning weights by better genetic selection, and to educate farmers on increased efficiency and profitability by using these techniques.Three Grayson County

Full Story

Farm Management Basics for Women

Author: Whitney Carman

Major Program: Farm Management

Farm Management Basics for Women

Based on the USDA Census of Agriculture, from 2012 to 2017, farm operations with a female principal producer went from 185 to 439. The Grayson County Cooperative Extension Service has noticed an increase in female clientele in programming and for walk in consultations on different topics. There was Even after the Farm Basics program that Farm Service Agency collaborated on, the participation continued to increase. The Agriculture agent saw a need based on the types of questions that were being f

Full Story

Lincoln Trail Area Fencing School

Author: Whitney Carman

Major Program: Farm Management

Lincoln Trail Area Fencing School

Fencing projects are an investment that many farmers do not take lightly. Done correctly, it can be a 25 year investment. Understanding basic principles of fencing can help a producer understand how fence their own property, or to understand the cost associated with hiring someone to do it for their farm.Based on the idea of an advisory council member, the Agriculture agent worked with this producer/fence contractor to develop a program for participants to learn basic fencing techniques and try

Full Story
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