Extension
It Starts With Us
Public Awareness of Campbell County Extension Programs
CES-Marketing Campbell County Extension Programs
Farley, Prim, Conrad, Thompson, Rex, Sorrell, Scully, Stolz, Turner, Forrer, Agnew, Harney, Linepensel, Vaughn
Youth Engagement Leadership Program (YELP)
Mobilizing Action through Planning and Partnerships (MAPP)
As of 2015, Campbell County’s population was estimated to be 92,066. With Campbell County ranking in the top ten largest populated counties in Kentucky (92, 066) the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2015)
Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.
Timeline: July 1, 2017- June 30, 2018
Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.
Timeline: July 1, 2017- June 30, 2018
Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to ID how new program participants found out about the Extension Service.
Timeline: July 2017- June 2018
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2017
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2017
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds
Date: monthly throughout the year
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: July 2017 – June 2018
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: What's Happening in Campbell County
Content or Curriculum: Community Brochure marketing Extension programs and activities
Inputs: Campbell County Agents and Support Staff, volunteers, programs council, District Board Funds
Date: August 2017, March 2018
Audience: Campbell County citizens who are not knowledgeable about agriculture's role in Campbell County
Project or Activity: Agriculture Videos
Content or Curriculum: 3 Farm Cooperators, Campbell County Media, Agent
Date: November 2017- March 2018
Audience: All Campbell County residents who are not knowledgeable about the educational resources and services of the Campbell County Extension Service.
Project or Activity: Campbell County 4-H Facebook Page
Content or Curriculum: Promoting 4-H Events and Activities
Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the ginormous and ever reaching world wide web
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and Support Staff, UK curriculum and publications
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County Ag and Hort Facebook Page
Content or Curriculum: Promoting Ag and Hort Events and Activities
Inputs: Internet, Facebook, Ag and Hort Agents and Support Staff, UK curriculum and publications
Date: Updated continuously
Audience: Horticulture Advisory Council
Project or Activity: Plan for horticulture programs
Content or Curriculum: program planning
Inputs: Hort agent, Hort technicians, council members
Date: quarterly meetings
Audience: Lakeside Commons Educational Gardens Council
Project or Activity: plan garden plantings and activities
Content or Curriculum: program planning
Inputs: Hort agent, Hort technicians, council members
Date: quarterly meetings
Audience: Gardening Show on WXVU 91.7 Public Radio
Project or Activity: marketing of Campbell County and NKY Extension programs and gardening advice
Content or Curriculum: radio, social media
Inputs: Hort. AgentDate: Monthly, Jan-December
Audience: Garden Open House
Project or Activity: marketing of Campbell County Extension Programs
Content or Curriculum: open house at office
Inputs: agents, program assistants, volunteers, support staffDate: annually, June 2017
Audience: Campbell County Media Central Viewers (12,600)
Project or Activity: Cooking segments on Campbell County Media Central
Content or Curriculum: Promoting FCS Events and Activities
Inputs: UK Cooperative Extension FCS agent and Campbell County Media Central
Date: May 12, June 2, August 4, September 1, October 27, and December 1, 2016 and 10-12 times a year throughout the year (2017)
Audience: Campbell County Recorder Readers (17,000)
Project or Activity: Extension News article
Content or Curriculum: Timely articles from all program areas
Inputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and Campbell County Community Recorder Newspaper
Date: Weekly articles throughout the year
Audience: SNAP recipients at the SNAP Office in Newport
Project or Activity: Nutrition Education Program (NEP) display
Content or Curriculum: NEP newsletters, publications, calendars and recipes; Nutrition Messages on Displays
Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office
Date: New display every month throughout the year 2017-2018
