Increasing Agriculture AwarenessPlan of Work

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McCracken County CES

Title:
Increasing Agriculture Awareness
MAP:
Agriculture/Horticulture
Agents Involved:
Wooley, Wimberley, Tashjian, Henderson, Baysinger, ANR Agent
MAJOR PROGRAM 1:
Ag Marketing
MAJOR PROGRAM 2:
Sustainable Agriculture
MAJOR PROGRAM 3:
Farmer's Markets
MAJOR PROGRAM 4:
Bees/Beekeeping
Situation:

As the years go by, more people become farther removed from the farm. Therefore, there are many that are unaware of the importance of agriculture in their everyday lives from the clothes on our backs, the fuel in our vehicles and the food on our dinner table. Unfortunately, as we become more and more removed from the agriculture industry, the greater the misconceptions. There is an important need in our community for agriculturalists to share their story, educate consumers on where their food comes from and share the truth about agriculture.

Long-Term Outcomes:

-Individuals will be able to identify and correct misconceptions within the agricultural industry.

Intermediate Outcomes:

-The number of individuals in the agriculture industry willing to "share their story" will increase.

-The number of individuals approaching sustainable agriculture increases

Initial Outcomes:

-Residents will become more aware of how beneficial agriculture and agricultural practices are.

Evaluation:

Initial Outcome: Residents will become more aware of how beneficial agriculture and agricultural practices are.

Indicator: Number of consumers reporting an increase in agriculture awareness

Method: survey, personal interviews, follow-up conversations

Timeline: ongoing


Intermediate Outcome: The number of individuals in the agriculture industry willing to "share their story" will increase.

Indicator: An increase in the number of agriculture volunteers

Method: survey

Timeline: ongoing


Long-term Outcome:-Individuals will be able to identify and correct misconceptions within the agricultural industry.

Indicator: A decrease in misconceptions

Method: survey, conversations, follow-calls

Timeline: ongoing

Learning Opportunities:

Audience: Consumers

Project or Activity: educational programming: "Mythbusters" , "Find Our CommonGround",

Content or Curriculum: publications, content from commodity groups

Inputs: UK/KSU College of Ag Professionals, Publications, Research Information, commodity organizations, State and Federal Agencies, farmers/producers,

Date: ongoing


Audience: Consumers

Project or Activity: Commodity Breakfast

Content or Curriculum: publications, volunteer's stories/experiences

Inputs: UK/KSU College of Ag Professionals, Publications, Research Information, commodity organizations, State and Federal Agencies, farmers/producers, volunteers

Date: Fall


Audience: Consumers/Youth

Project or Activity: Field Day

Content or Curriculum: publications, volunteer's stories/experiences, commodity organizations curriculum

Inputs: UK/KSU College of Ag Professionals, Publications, Research Information, commodity organizations, State and Federal Agencies, farmers/producers, volunteers

Date: Fall


Audience: Consumers

Project or Activity: Beekeeping Program

Content or Curriculum: a series of Beginning Beekeeping and Master Beekeeping programs, publications

Inputs: UK/KSU College of Ag Professionals, Publications, Research Information, commodity organizations, State and Federal Agencies, farmers/producers, volunteers, Bee School 

Date: ongoing

Audience: Producers & Consumers

Projects or Activity: Small Farm School

Content or Curriculum: UK/KSU Curriculum & Publications, Research Information, State & Federal Information

Inputs: UK/KSU specialist, State & Federal Agencies, commodity organizations, farmers/producers, volunteers 



Success Stories

Partnering with KSU for McCracken County Extension's Industrial Hemp Training Program

Author: Kathryn Wimberley

Major Program: Sustainable Agriculture

Partnering with KSU for  McCracken County Extension's Industrial Hemp Training Program

 SITUATION:As the years go by, more people become farther removed from the farm. Therefore, there are many that are unaware of the importance of agriculture in their everyday lives from the clothes on our backs, the fuel in our vehicles and the food on our dinner table. Unfortunately, as we become more and more removed from the agriculture industry, the greater the misconceptions. There is an important need in our community for agriculturalists to share their story, educate consumers on whe

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