Campbell County CES

Title:

Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations

MAP:

Leadership, Community Development, and Marketing

Agents Involved:

Scully, Thompson, Prim, Farley, Imbus, Turner, Agnew, Boschert, Butsch, Dawson-Forrer, Bridewell, Garza, Kasirosafar, Huddleston, Emmett

MAJOR PROGRAM 1:

Kentucky Extension Leadership Development (KELD)

MAJOR PROGRAM 2:

Youth Engagement Leadership Program (YELP)

MAJOR PROGRAM 3:

Community Leadership Development

MAJOR PROGRAM 4:

Community Engagement

Situation:

The University of Kentucky Cooperative Extension Service Community Needs Assessment in 2019,  revealed that the Campbell County Cooperative Extension Service should continue to work on the following:

1. More qualified leaders to prepare community for the future

2. More citizens helping to solve local issues

3. More youth community leadership opportunities

As of 2019, Campbell County’s population was estimated to be 93,152.  With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff.  (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.) 

Long-Term Outcomes:

Youth and adults, who participate in Extension programs are qualified to be leaders in the community

Youth and adults respond to solve local issues   

Youth participate in county, district, state, and national leadership opportunities   

Advocate for community issues  

Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials) 

Extension actively participates in community coalitions

Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.

Intermediate Outcomes:

Youth and adults will complete leadership training program(s)

Volunteers/Leaders serve as leaders and educators in the Tri-County area

Extension clients participate and lead in community improvement events

Youth and adult volunteer for programs, events, and educational opportunities

Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities  

Youth and adults set goals 

Community members collaborate on issues

Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service

Initial Outcomes:

Volunteers/Leaders will maintain certification by attending continuing education programs

Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development

Youth and adults will express their concern for improving the community

Adults identify community members who share interest and skills related to community issues

Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.

Evaluation:

Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
 Timeline: 2023-2024

 

Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
 Indicator: Agents’ observations and sign in sheets
 Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.

Timeline: 2023-2024

 

Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: 2023-2024

Learning Opportunities:

Audience: General Public

Project or Activity: Marketing Extension Programming: Annual Community Celebration

Content or Curriculum: hands-on demonstrations, extension publications, interactive activities,

take home activities and recipes

Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators

Timeline: Fall 2024 & Fall 2025

 

Audience: NKY and Greater Cincinnati

Project or Activity: Gardening Radio Show on 91.7 WVXU

Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers

Inputs: local garden enthusiasts including farmers, researchers, extension

Timeline: monthly 2024-2025

 

Audience: NKY residents 

Project or Activity: In the Gardens with Sarah

Content or Curriculum: Lakeside Commons Education Gardens

Inputs: Horticulture agent, Campbell Media

Timeline: 2024-2025

 

Audience: County Extension Council 

Project or Activity: Select volunteer leaders representing all program areas to provide guidance 

on programming and county needs

Content or Curriculum: Community Assessment, Plan of Work, Report to People

Inputs: all agents, extension volunteers

Timeline: 2 times a year

 

Audience: Horticulture Advisory Council and Garden Renovation Committee
Project or Activity: Garden Renovation
Content or Curriculum: Program evaluations, County Assessment Report/POW
Inputs: Horticulture agent, Horticulture technicians, council members
 Date: 2024-2025

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2024

Audience: All Campbell County residents who are not knowledgeable about the educational 

resources and services of the Campbell County Extension Service.
 Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
 

Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2024

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds
 Date: monthly throughout the year 2024-2025

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: 2024-2025

Audience: All Campbell County residents who are not knowledgeable about the educational 

resources and services of the Campbell County Extension Service.
Project or Activity: Discover Extension
Content or Curriculum: Campbell County Cooperative Extension Service Brochure

marketing Extension programs and activities
Inputs: Campbell County Agents and support staff, volunteers, programs councils, District Board 

Funds
Date: Two times a year

 

Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell

County
Project or Activity: Agriculture Videos
Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent
 Date: November 2024 – March 2025

 

Audience: All Campbell County residents who are not knowledgeable about the educational

resources and services of the Campbell County Extension Service.
 Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account
 Content or Curriculum: Promoting 4-H Events and Activities
 Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web
 

Date: Updated continuously

Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications
 Date: Updated continuously

 

Audience: Campbell County Residents
Project or Activity: Campbell County Agriculture and Horticulture Facebook Page
Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities
Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff,

UK curriculum and publications
Date: Updated continuously

 

Audience: Campbell County Residents
Project or Activity: Campbell County Environmental Education Facebook Page
Content or Curriculum: Promoting the Campbell County Environmental Education Center and 

activities
Inputs: Internet, Facebook, Natural Resource and Environmental Management Agent

and support staff, UK curriculum and publications
Date: Updated continuously

Audience:  Campbell County Extension Homemakers

Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff

Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website

Inputs: FCS Agents, State Advisors

Date: Annually each fall

 

Audience: Campbell County Extension Homemakers

Project or Activity: KEHA State Meeting

Content or Curriculum: Officer Training & Educational Chairman Workshops

Inputs: FCS Agents, State Advisors

Date: Annually each spring

Audience:   Family & Consumer Sciences Advisory Group

Project or Activity:  Group meets with FCS Agents to help guide FCS programs

Content or Curriculum:  Building Strong Families Publication, FCS POW, and FCS Success Stories

Inputs:   FCS Agents, NEP Assistants, FCS Community Collaborators

Date: Meets once a year

 

Audience: Agriculture Council Project or Activity: Ag Issues Meetings Content or Curriculum: Program planning Inputs: Ag leaders and Ag agent Date: November/December 2024   Audience: Agriculture Development Council Project or Activity: CAIP Program  Content or Curriculum: CAIP Program  Inputs: Council Members, GOAP and Ag agent Date: January and May 2025

Audience: Campbell County Cattle Association Board of Directors/general membership  Project or Activity: Board meetings and annual membership meeting  Content or Curriculum: Program planning and prioritization Inputs: CCCA leaders, agriculture agent and CCCA members Date: Monthly, second Tuesday of each month at 6:30 p.m.  Audience: Campbell County Farm Land Workgroup Project or Activity: Sustainable Agriculture Program Planning    Content or Curriculum: Program planning  Inputs: Ag Leaders, Fiscal Court, Community leaders  Date: Meet 4 to 6 times a year, Mondays at 9 PM  Audience: Campbell County Jolly Park Community Development Council  Project or Activity: Long Range Plan for A. J. Jolly Park  Content or Curriculum: Community Resources  Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers  Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.  Audience: NKHN Directors Project or Activity: NKHN Board Retreat  Content or Curriculum: Leadership Development  Inputs: Agents and Board members  Date: February 2025   Audience: NKHN Directors and Events Committee Meetings Project or Activity: NKHN Board and Events Committee Meetings/Monthly    Content or Curriculum: Leadership Development, Program Planning    Inputs: Agents, Board, committee members and volunteers  Date: July 2024- June 2025   Audience: NKHN members  Project or Activity: NKHN Annual Meeting  Content or Curriculum: Business meeting and educational program  Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers  Date: January 2025