Management and MarketingPlan of Work

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Taylor County CES

Title:
Management and Marketing
MAP:
Enhancing Livestock and Crop Profitability
Agents Involved:
Pat Hardesty
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Grains
MAJOR PROGRAM 3:
Grains
MAJOR PROGRAM 4:
Forages
Situation:

Agriculture producers must continue to improve management/marketing skills to remain profitable and sustain a strong agricultural economy. Beef, dairy, grains and tobacco generate approximately $29 million. With these production systems, protecting the environment is also a responsibility producers are challenged with! With guidance from the Extension Council, the Taylor County Cattlemen’s Association directors and dairy committee, educational programs are planned which highlight management/marketing skills, protecting the environment and providing local foods.


Long-Term Outcomes:

Producers will sustain profitability through enhanced management and marketing skills by the implementation of technology, marketing strategies, BMP’s and management of expenses.


Intermediate Outcomes:

Producers will enhance profitability through the adoption of best management practices and marketing skills while controlling costs.


Initial Outcomes:

Producers will gain knowledge of how new technology improved practices and marketing strategies will enhance profitability.


Evaluation:

Initial Outcome: Producers shall begin to enhance profitability through gained knowledge of improved management and marketing skills

Indicator: Producers are motivated to adopt best management of production and marketing.

Method: Surveys, Observation

Timeline: Throughout the year


Intermediate Outcome: Producers adopt recommended practices that were learned through educational programs.

Indicator: Producers will implement management practices

Method: Surveys, Observation

Timeline: Throughout the year


Long-term Outcome: Producers will improve profitability through enhanced management and marketing skills and adoption of new technology.

Indicator: Profitability is enhanced by using technology, enhanced management and marketing

Method: Ag. statistics, savings, observation

Timeline: Throughout the year

Learning Opportunities:

Audience: Tobacco Producers

Project or Activity: Tri-County Tobacco Meeting

Content or Curriculum:  Fertility, GAP Training, Disease Management

Inputs: Specialists, Agents, Publications

Date: February 2023


Audience: Dairy Producers

Project or Activity: Tri-County Dairy Shortcourse

Content or Curriculum: Nutrition, Calf Barns, Dry Cow Management

Inputs: Specialists, Agents, Publications, Leaders

Date: February-March 2023


Audience: Grain Producers

Project or Activity: Tri-County Grain Meeting

Content or Curriculum: Persistent Weeds, Technology, Farm Bill, GPS, Ag. Apps

Inputs: Specialists, Agents, Publications

Date: December 2022


Audience: Commercial Applicators - Category 1, 10, 12

Project or Activity: Tri-County Pesticide Certification 

Content or Curriculum: Pesticide Safety and Proper Usage

Inputs: Specialists, Agents, Publications

Date: November 2022


Audience: Grain Producers

Project or Activity: Grain Marketing Group

Content or Curriculum: Marketing Strategies

Inputs: Specialists, Agents, Publications, Commodity Challenge

Date: Quarterly throughout the year


Audience: Beef Producers

Project or Activity: Pasture to Plate

Content or Curriculum: Feeding techniques from weaning to finish, carcass evaluation, consumer preference

Inputs: Specialists, Agents, Publications, Leaders

Date: Throughout the year


Audience: Beef Producers

Project or Activity: Taylor County Cattlemen's Association Meetings

Content or Curriculum: Management and Marketing Topics

Inputs: Specialists, Agents, Publications, Leaders

Date: September 2022- April 2023


Audience:  Beef Producers

Project or Activity:  Field Day

Content or Curriculum: Livestock Handling, Feeding, and Equipment

Inputs: Specialists, Agents, Leaders

Date: Summer 2022


Audience:  Goat Producers

Project or Activity:  Goat Production

Content or Curriculum: Management & Marketing Topics

Inputs: Specialists, Agents

Date: February 2023






Success Stories

2023 Farmers' Market

Author: Kara Back-Campbell

Major Program: Local Food Systems

The Taylor County Farmers' Market is off to a wonderful start for the 2023 season. Total vendor count for the first half of the season is 11 and customer count is 952+. The spring festival had an increase this year from 62 last year to 133 customers. Each month an event has been scheduled to increase customer count. Upcoming events for the market throughout the season are a petting zoo, health fair, national farmers' market week celebration, fall festival, and more. The farmers'

Full Story

Enhancing Beef Production

Author: Patrick Hardesty

Major Program: Beef

With approximately 12,000 beef cows, beef cattle income ranks second in the county.  To improve profits and sustainability, beef educational meetings were conducted in cooperation with the Taylor County Cattlemen’s Association. To promote beef in the county, the Association cooked at the C & S, Mission Store customer appreciation, Juneteenth celebration, Murakami employee appreciation, Kentucky Christian School fundraiser, Bluegrass Stockyards customer appreciation, Chamber o

Full Story
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