Extension
It Starts With Us
Leadership, Community Development, and Marketing - Community Pride, Leadership, Communications, and Collaborations
Leadership, Community Development, and Marketing
Scully, Thompson, Rex, Prim, Farley, Stolz, Turner, Harney, Reilly, Agnew, Dawson-Forrer, Bridewell, Garza, Kasirosafar, Walch
Kentucky Extension Leadership Development (KELD)
Youth Engagement Leadership Program (YELP)
Community Leadership Development
Community Engagement
The University of Kentucky Cooperative Extension Service Community Needs Assessment revealed that the Campbell County Cooperative Extension Service should continue to work on the following:
1. More qualified leaders to prepare community for the future
2. More citizens helping to solve local issues
3. More youth community leadership opportunities
As of 2019, Campbell County’s population was estimated to be 93,152. With Campbell County ranking in the top ten largest populated counties in Kentucky, the need to model the importance of marketing the College of Agriculture, Food and Environment is an ongoing challenge for the Campbell County Cooperative Extension Service agents, assistants and support staff. (U.S. Census Bureau Quick Facts Pop. Estimate July 1, 2019.)
Audience: General Public
Youth and adults, who participate in Extension programs are qualified to be leaders in the community
Youth and adults respond to solve local issues
Youth participate in county, district, state, and national leadership opportunities
Advocate for community issues
Elected officials and government services make decisions based on Extension resources (i.e. public works, city/ county officials)
Extension actively participates in community coalitions
Social, economic, and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Youth and adults will complete leadership training program(s)
Volunteers/Leaders serve as leaders and educators in the Tri-County area
Extension clients participate and lead in community improvement events
Youth and adult volunteer for programs, events, and educational opportunities
Youth and adults use decision making, communications, record keeping, leadership, and/or service projects and activities
Youth and adults set goals
Community members collaborate on issues
Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service
Volunteers/Leaders will maintain certification by attending continuing education programs
Volunteers/Leaders will continue to work closely with staff, to increase knowledge and skills in leadership development
Youth and adults will express their concern for improving the community
Adults identify community members who share interest and skills related to community issues
Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Long-term Outcome: Social, economic and environmental conditions/situations will improve as a result of increased awareness and utilization of the Campbell County Extension Service programs and resources.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: July 1, 2021- June 30, 2022
Intermediate Outcome: Campbell County residents will participate and utilize the educational resources of the Campbell County Extension Service.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.Timeline: July 1, 2021 - June 30, 2022
Initial Outcome: Residents will become more knowledgeable of the role of the Cooperative Extension Service through marketing opportunities. As a result, residents will aspire to become directly involved with Extension programs due to marketing techniques used.
Indicator: Agents’ observations and sign in sheets
Method: Phone calls, walk-ins, website, first time participants in our program, through agent’s observation, a comparison of last year’s statistical report to this year’s report. Use sign-in sheets or program evaluations to identify how new program participants found out about the Extension Service.
Timeline: July 2021- June 2022
Audience: General Public
Project or Activity: Marketing Extension Programming: Annual Community Celebration
Content or Curriculum: hands-on demonstrations, extension publications, interactive activities,
take home activities and recipes
Inputs: County-wide Staff, SNAP-Ed assistants, UK/ KSU specialists, community collaborators
Timeline: Fall 2021
Audience: NKY and Greater Cincinnati
Project or Activity: Gardening Radio Show on 91.7 WVXU
Content or Curriculum: hour long Q & A panel to answer listeners horticulture/agriculture questions and provide research-based answers
Inputs: local garden enthusiasts including farmers, researchers, extension
Timeline: monthly
Audience: NKY residents
Project or Activity: Discover Extension TV segments
Content or Curriculum: gardening, harvesting, FCS topics
Inputs: FCS and Horticulture agent, Campbell Media
Timeline: bi-monthly
Audience: NKY residents
Project or Activity: Friday’s in the Garden TV show
Content or Curriculum: Lakeside Commons Education Gardens
Inputs: FCS and Horticulture agent, Campbell Media
Timeline: 2021-2022
Audience: County Extension Council
Project or Activity: Select volunteer leaders representing all program areas to provide guidance
on programming and county needs
Content or Curriculum: Community Assessment, Plan of Work Report
Inputs: all agents, extension volunteers
Timeline: 2 times a year
Audience: Horticulture Advisory Council
Project or Activity: Identify, plan, and evaluate horticulture programs
Content or Curriculum: Program evaluations, County Assessment Report/POW
Inputs: Horticulture agent, Horticulture technicians, council members
Date: 2021-2022
Audience: All Campbell County residents who are not knowledgeable about the educational
resources and services of the Campbell County Extension Service.
Project or Activity: 4-H Booth at Alexandria Fair
Content or Curriculum: 4-H marketing items and program information
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2021
Audience: All Campbell County residents who are not knowledgeable about the educationalresources and services of the Campbell County Extension Service.
Project or Activity: 4-H Exhibit and Horse and Livestock Shows at Alexandria Fair
Content or Curriculum: 4-H projects
Inputs: paid staff, volunteers, 4-H Council, District Board Funds, Fair Ground Facilities
Date: August/September 2021
Audience: All Campbell County residents who are not knowledgeable about the educationalresources and services of the Campbell County Extension Service.
Project or Activity: All Program Area Newsletters
Content or Curriculum: Newsletters to describe and advertise extension programs
Inputs: Campbell County Agents and support staff, volunteers, programs council, District Board Funds
Date: monthly throughout the year
Audience: All Campbell County residents who are not knowledgeable about the educationalresources and services of the Campbell County Extension Service.
Project or Activity: Extension Service Digital Sign
Content or Curriculum: Program advertisement
Inputs: paid staff, volunteers, programs council, District Board Funds
Date: July 2021 – June 2022
Audience: All Campbell County residents who are not knowledgeable about the educationalresources and services of the Campbell County Extension Service.
Project or Activity: Discover Extension
Content or Curriculum: Campbell County Cooperative Extension Service Brochuremarketing Extension programs and activities
Inputs: Campbell County Agents and support staff, volunteers, programs councils, District BoardFunds
Date: Two times a year
Audience: Campbell County citizens who are not knowledgeable about agriculture’s role in Campbell
County
Project or Activity: Agriculture Videos
Content or Curriculum: Three Farm Cooperators, Campbell County Media, Agent
Date: November 2019 – March 2020
Audience: All Campbell County residents who are not knowledgeable about the educational
resources and services of the Campbell County Extension Service.
Project or Activity: Campbell County 4-H Facebook Page, YouTube Channel, Instagram Account
Content or Curriculum: Promoting 4-H Events and Activities
Inputs: paid staff, volunteers, programs council, District Board Funds, internet and the enormous and ever reaching world wide web
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County FCS Facebook Page
Content or Curriculum: Promoting FCS Events and Activities
Inputs: Internet, Facebook, FCS Agents and support staff, UK curriculum and publications
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County Agriculture and Horticulture Facebook Page
Content or Curriculum: Promoting Agriculture and Horticulture Events and Activities
Inputs: Internet, Facebook, Agriculture and Horticulture Agents and support staff,UK curriculum and publications
Date: Updated continuously
Audience: Campbell County Residents
Project or Activity: Campbell County Environmental Education Facebook Page
Content or Curriculum: Promoting the Campbell County Environmental Education Center andactivities
Inputs: Internet, Facebook, Natural Resource and Environmental Management Agentand support staff, UK curriculum and publications
Date: Updated continuously
Audience: Lakeside Commons Educational Gardens Council
Project or Activity: plan garden plantings and activities
Content or Curriculum: program planning
Inputs: Horticulture agent and technicians, council membersDate: 2021-2022
Audience: Campbell County Recorder Readers (17,000)Project or Activity: Extension news articles
Content or Curriculum: Timely articles from all program areasInputs: UK Cooperative Extension Agents (All Program Areas,) Support Staff and
Campbell County Community Recorder Newspaper
Date: Weekly articles throughout the year
Audience: SNAP recipients at the SNAP Office in Newport
Project or Activity: Nutrition Education Program (NEP) Display
Content or Curriculum: NEP newsletters, publications, calendars, and recipes;
Nutrition Messages on Displays
Inputs: UK Cooperative Extension Family and Consumer Sciences Agent and SNAP Office
Date: Display update every month throughout the year (2021--2022)
tom of Form
Audience: Campbell County Extension Homemakers
Project or Activity: KEHA Officer and Chairman Training / County KEHA Kickoff
Content or Curriculum: KEHA Training Toolkit, KEHA Manual, KEHA Website
Inputs: FCS Agents, State Advisors
Date: Annually each fall
Audience: Campbell County Extension Homemakers
Project or Activity: KEHA State Meeting
Content or Curriculum: Officer Training & Educational Chairman Workshops
Inputs: FCS Agents, State Advisors
Date: Annually each spring
Audience: Family & Consumer Sciences Advisory Group
Project or Activity: Group meets with FCS Agents to help guide FCS programs
Content or Curriculum: Building Strong Families Publication, FCS POW, and FCS Success Stories
Inputs: FCS Agents, NEP Assistants, FCS Community Collaborators
Date: Meets once a year
Audience: Agriculture Council
Project or Activity: Ag Issues Meetings
Content or Curriculum: Program planning
Inputs: Ag leaders and Ag agent
Date: November/December 2020
Audience: Agriculture Development Council
Project or Activity: CAIP Program
Content or Curriculum: CAIP Program
Inputs: Council Members, GOAP and Ag agent
Date: January and May 2021
Audience: Campbell County Cattle Association Board of Directors/general membership
Project or Activity: Board meetings and annual membership meeting
Content or Curriculum: Program planning and prioritization
Inputs: CCCA leaders, agriculture agent and CCCA members
Date: Monthly, second Tuesday of each month at 6:30 p.m.
Audience: Campbell County Farm Land Workgroup
Project or Activity: Sustainable Agriculture Program Planning
Content or Curriculum: Program planning
Inputs: Ag Leaders, Fiscal Court, Community leaders
Date: Meet 4 to 6 times a year, Mondays at 9 PM
Audience: Campbell County Jolly Park Community Development Council
Project or Activity: Long Range Plan for A. J. Jolly Park
Content or Curriculum: Community Resources
Inputs: Community Leaders, Fiscal Court, Fish and Wildlife, Volunteers
Date: Monthly meetings, last Wednesday of the month at 3:00 p.m.
Audience: NKHN DirectorsProject or Activity: NKHN Board Retreat
Content or Curriculum: Leadership Development
Inputs: Agents and Board members
Date: February 2021
Audience: NKHN Directors and Events Committee Meetings
Project or Activity: NKHN Board and Events Committee Meetings/Monthly
Content or Curriculum: Leadership Development, Program Planning
Inputs: Agents, Board, committee members and volunteers
Date: July 2020- June 2021
Audience: NKHN members
Project or Activity: NKHN Annual Meeting
Content or Curriculum: Business meeting and educational program
Inputs: Directors, Equine guest speakers, agents, NKHN members and volunteers
Date: January 2021
Author: Sarah Imbus
Major Program: Administrative Functions
2021-2022 brought a few more challenges as it relates to operations and budgets across the state. Kentucky Extension took an 11.8% reduction in recurring state funds (4 February, 2021, Extension Updates, Stephenson) which effected many aspects of Extension including programming and hiring. The reduction didn’t stop extension from offering resources and programming throughout the state since, we, extension were considered essential to operate during the pandemic. As extension employees were
Author: Casey Townsend
Major Program: Staff Development
A pre and post survey was given to program participants during extension conference measuring their comfort level to create a Qualtrics Evaluation that aligns with KERS. The results were 2.45 stars before verses 4.10 stars afterwards. Their confidence levels were measured on their feelings of being able to share surveys or results with stakeholders, those results were 2.61 stars before and 3.70 stars afterwards. After the training, a Family and Consumer Science Agent created a
Author: Owen Prim
Major Program: Volunteer Development
The success of the Cooperative Extension Service programming is due, in part, to the dedication of a large cadre of volunteers (Smith, Dasher & Klingborg, 2005). The 4-H Youth Development Programs within Extension especially depend heavily on adult and teen volunteers to play integral roles in 4-H programming by performing a wide variety of duties and functions. To better prepare these volunteers for their various roles, the Kentucky 4-H Volunteer Forum was established. The
Author: Sarah Imbus
Major Program: Master Gardener
The Kentucky Extension Master Gardener Program began in the late 1980’s and was initially active in a few urban counties. Fifty Kentucky counties have an active master garden program who have contributed 11,300 volunteer hours across those fifty counties. With the national hourly volunteer rate of $24.69, Kentucky Extension Master Gardener volunteers have contributed over $279,900 in annual service to the state! This amount was reached due to the 735 existing Kentucky Master Garden volunte
