Monroe County CES

Title:

Livestock Production

MAP:

Beef

Agents Involved:

Kevin Lyons

MAJOR PROGRAM 1:

Beef

MAJOR PROGRAM 2:

Dairy

MAJOR PROGRAM 3:

Animal Disease

Situation:

Beef and dairy producers have been enduring depressed markets and on-farm prices. Producers must become better managers to continue to survive. Becoming a low cost feed producer, improving animal health, and better marketing plans will be necessary to be sustainable in the future.

Long-Term Outcomes:

Producers need to develop a direct-to-consumer outlet for their product.

Developing a renewable forage system will help decrease feed cost.

Adoption of improved forages.

Intermediate Outcomes:

Livestock owners will develop a better understanding of marketing options

Producers will begin a more intensive grazing system

Producers will utilize a veterinarian approved animal health plan

Producers will utilize Extension testing services to improve their forages; soil testing and hay testing.

Initial Outcomes:

Producers will have a better idea of possible marketing options

Owners will have a better understanding of grazing systems

Enhance producers understanding of herd health and nutrition.

Awareness of UK publication and research in animal production

Evaluation:

Initial Outcome: Producers will have a better idea of possible marketing options

Indicator: Number reporting knowledge gained

Method: Surveys

Timeline: Annually

Intermediate Outcome: Livestock producers will develop a marketing plan

Indicator: Number reporting a new marketing plan

Method: Surveys

Timeline: Annually

Long-term Outcome: Increased profitability and increase direct-to-consumer sales

Indicator: Sales data

Method: Surveys

Timeline: Annually

Learning Opportunities:

Audience: Livestock producers

Project or Activity: Cattlemen’s meetings

Content or Curriculum: Specialists, various topics

Inputs: Agents and Specialists

Date: Annually

Audience: Livestock producers

Project or Activity: Field Days; Conferences

Content or Curriculum: Livestock marketing topics

Inputs: Specialists and successful producers, agents

Date: Annually

Audience: Livestock producers

Project or Activity: CAIP trainings; BQCA trainings

Content or Curriculum: Livestock production topics

Inputs: Agents and Specialists

Date: Annually