Awareness & Promotion Ag PolicyPlan of Work

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Warren County CES

Title:
Awareness & Promotion Ag Policy
MAP:
Increasing Agriculture Awareness & Profitability
Agents Involved:
Joanna Coles, Julie Brown & Kristin Hildabrand
MAJOR PROGRAM 1:
Sustainable Agriculture
MAJOR PROGRAM 2:
Ag Policy
MAJOR PROGRAM 3:
Ag Marketing
MAJOR PROGRAM 4:
Commercial Horticulture
Situation:
With more citizens at least one generation removed from the farm, it is crucial for individuals and communities to understand the importance of agriculture. Ag awareness was identified as a high priority in the Warren County needs assessment survey and for the agricultural advisory council
Long-Term Outcomes:
Development of agriculture advocates who deliver the importance of agriculture message and are able to think critically about important ag issues
Intermediate Outcomes:
Individuals engage in the development of agriculture awareness materials and events
Initial Outcomes:
Individuals are made aware of the importance of agriculture
Evaluation:
Initial Outcome: Individuals engage in learning more about agriculture
Indicator: Individuals state they gained knowledge and are aware of importance of agriculture
Method: Participation at events
Timeline: Ongoing


Intermediate Outcomes: Materials developed to promote agricultural awareness by local leadership
Indicator: Number of educational pieces number of individuals involved
Method: Educational piece distribution
Timeline: Ongoing


Long-term Outcomes: Agricultural advocates engaged in public policy and strategic planning
Indicator: Number of individuals involved in agriculture advocacy
Method: Observations
Timeline: Ongoing

Learning Opportunities:

Audience: Beef Consumers

Project or Activity: Beef Promotion Month

Content or Curriculum: Beef nutrition, cuts and recipe demos

Inputs: Media, grant funding, KY Beef Council, Cattlemen’s Association

Date: May 2018


Audience: Dairy Consumers

Project or Activity: Dairy Promotion Month

Content or Curriculum: Dairy nutrition, recipe demos

Inputs: Media, SUDIA

Date: June 2018


Audience: Community Leaders, Farmers, Local Food Enthusiasts

Project or Activity: Ag Awareness Breakfast

Content or Curriculum: Ag Awareness

Inputs: Volunteers, farmers, sponsors, facilities

Date: March 2018


Audience: Farmers & Consumers

Project or Activity: Farm & Home Show

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WBKO camera & production team

Date: 5 episodes 4:55am every week


Audience: Farmers & Consumers

Project or Activity: Ag Connections

Content or Curriculum: Timely Agriculture Topics

Inputs: Agent’s Time, specialists, WKCT production team, sponsors

Date: Agent’s Time, specialists, WKCT production team, sponsors


Audience: Farmers

Project or Activity: Warren County Ag Facebook Page

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Assistant’s Time

Date: Weekly Plus Updates


Audience: Farmers & Consumers

Project or Activity: Warren County Ag Website

Content or Curriculum: Timely Agriculture Topics and Event Announcements

Inputs: Staff Time, Equipment Content

Date: Monthly Updates


Audience: Agritourism Operators

Project or Activity: Agritourism Group Marketing

Content or Curriculum: Agritourism Group Marketing

Inputs: Agent’s Time, KDA Time, Tourism Partnerships, Brochures

Date: Agent’s Time, KDA Time, Tourism Partnerships, Brochures


Audience: Consumers and Non-traditional Farmers

Project or Activity: Country Cottage

Content or Curriculum: Agriculture, Food, Family, Home Environment

Inputs: Time Warner Cable, Farmers, Sponsors, Food, Visuals

Date: Monthly


Audience: Consumers, Children

Project or Activity: KY Farms, KY Flavor

Content or Curriculum:

Inputs: Grant, Media, Farmers, Recipes, Food Product

Date: Monthly


Audience: Producers

Project or Activity: Ag Blog

Content or Curriculum: Ag News

Inputs: Agent’s Time, Staff Assistant’s Time

Date: Ongoing


Audience: Consumers

Project or Activity: Farm Tour

Content or Curriculum: Agriculture Awareness

Inputs: Agent’s Time, Staff Assistant’s Time, Farmers, Promotion

Date: TBD






Success Stories

Grow Your Business: Build Your Social Media Presence

Author: Joanna Coles

Major Program: Ag Marketing

Social Media presents an incredible marketing opportunity for farmers. After several requests from clientele about navigating social media, the Warren County Extension Agents for Agriculture and Natural Resources and Horticulture developed a social media series targeting farmers’ market vendors, agritourism operators, KY Proud partners, and on-farm business owners. Utilizing University of Kentucky resources and industry standards, they created a 4 part series which consisted of classroom i

Full Story
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