Producing & Marketing Agricultural ProductsPlan of Work

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Powell County CES

Title:
Producing & Marketing Agricultural Products
MAP:
Sustaining the Profitability of Agriculture
Agents Involved:
Valerie Stewart, Kendyl Redding
MAJOR PROGRAM 1:
Beef
MAJOR PROGRAM 2:
Farmer's Markets
MAJOR PROGRAM 3:
4-H Volunteer Programming
MAJOR PROGRAM 4:
4-H Health Core Curriculum
Situation:

The agricultural landscape of the county has dramatically changed in the past ten years and continues to do so. Tobacco was once the largest cash crop for farmers but now has transitioned to livestock (beef cattle), grains and garden produce. Livestock revenues continue to increase as many beef cattle producers increase herd size and rely on the expansion of their beef cattle enterprise to replace tobacco income. There continues to be a demand from consumers for local produce. Sales from Kentucky food products are expected to increase from $14 million (2014) to $24 million in 2020. Extension has resources to educate producers in production, value added opportunities, business planning and marketing strategies to expand the local food system.

Long-Term Outcomes:

Farmers and youth will continue to learn about new crop and livestock production and marketing opportunities which will enable them to sustain and manage their rural farms.

Intermediate Outcomes:

Farmer's Market membership will grow and farmers will grow more vegetables for local customers.


Farmers and youth will utilize special sales and markets for their farm raised crops and livestock.


Beef cattle producers will utilize new and improved production methods such as rotational grazing, improved forage varieties and higher quality feed for their animals.

Initial Outcomes:

Farmers and youth will learn new production practices required for the production and marketing of new crops and livestock.

Evaluation:

Initial Outcome:

Indicator: Are farmers utilizing new crops, methods and markets? Has income increased?

Method: Surveys, questionnaires, general observation

Timeline: Year long


Intermediate Outcome:

Indicator: Has Farmer's Market and beef producer members increased usage and sales of products.

Method: Data to be collected by surveys.

Timeline: Surveys at the end of growing season and year long.


Long-term Outcome:

Indicator: The new knowledge that is being obtained to produce and market new crops and livestock.

Method: Surveys used at Farmer's Market, Livestock Association and 4-H livestock club meetings regarding new or improved crop and livestock production.

Timeline: Year long

Learning Opportunities:

Audience: Farmers, Farm Families, General Public

Project or Activity: Farmer's Market Association Customer Appreciation Days and Product Demonstration Days

Content or Curriculum: Kentucky Proud, GAP, HB391, WIC, Senior Coupons

Inputs: Extension Staff, KDA Representatives, Local Businesses

Date: Year long


Audience: County/Area Livestock Producers

Project or Activity: Livestock Producers Association Meetings and Activities

Content or Curriculum: UK Specialists, Local Ag Leaders, Master Cattlemen, KCA, Master Grazer Program, KDA, Advanced Master Cattlemen

Inputs: UK Specialists, Extension Agents, Local Ag Leaders

Date: Year long


Audience: Beekeepers

Project or Activity: Beekeepers Educational Meetings

Content or Curriculum: KDA, Kentucky Beekeepers Association

Inputs: KSU and UK Specialists, KDA Beekeepers, Local Beekeepers

Date: Year long


Audience: Farmers, Farm Owners, Youth, Farm Families, General Public

Project or Activity: Farmer-Banker Field Day

Content or Curriculum: Forages, Grain Production, Beef Production, Phase I announcements

Inputs: Whitaker Bank, UK Specialists, Extension Agents, Soil Conservation, Volunteers

Date: Fall 2018


Audience: Youth

Project or Activity: Down on the Farm Day, Farm Safety Day

Content or Curriculum: KDA, Farm Statistics, SNAP-ED, Progressive Ag Foundation, 4-H Curriculum

Inputs: Powell County FFA, School District, Knox-Ware Farm, Extension Agents, Volunteers

Date: October 2018, May 2019


Audience: Youth

Project or Activity: 4-H Environmental Camp

Content or Curriculum: 4-H Curriculum, Project Wet, Project Wild, Project Learning Tree

Inputs: Extension Agent, School District, Science & Ecology Club Volunteers

Date: Fall 2018


Audience: Youth

Project or Activity: 4-H Shooting Sports Club Program & Activities

Content or Curriculum: 4-H Natural Resources Curriculum, 4-H Shooting Sports Resources

Inputs: Extension Agent, Volunteers

Date: Year Long



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