Second COVID-19 Business Adaptation Webinar Series Builds on Success of First

Brett Wolff led a second webinar series in November and December of 2020 following up on delivering content small agricultural businesses—particularly those selling directly to the public, to pivot toward more online and other adaptive methods to cope with emerging impacts of COVID-19.

Some webinars were presented just by Brett while others were presented in collaboration with the Kentucky Center for Agriculture and Rural Development, Kentucky Department of Agriculture, and Community Farm Alliance included:

Basic Analytics for Social Media and Websites

Exploring Markets & Considering New Crops

Simple Web Design + Google Business Profiles

Offseason Marketing and Customer Retention

2021: Looking ahead for Farmers Markets & COVID-19

Registration for all webinars was 356, with some of those registrations being returning clients. In addition to live participation, recordings of the webinars have been viewed a total of 909 times. This is in addition to the 977 registrants for the spring webinar. All our COVID webinars have also been viewed afterward a total of 1422 times.

Response to these webinars was overwhelmingly positive.