Success StoryHorticulture / Nursery Crops YouTube Channel Traffic Increased Dramatically



Horticulture / Nursery Crops YouTube Channel Traffic Increased Dramatically

Author: Joshua Knight

Planning Unit: Horticulture

Major Program: Horticulture, Commercial

Outcome: Intermediate Outcome

The Nursery Crops / Horticulture YouTube Channel https://www.youtube.com/UKRECHort started in 2011 as a channel to distribute video content generated at by the UKREC Horticulture Unit for Nursery Crops related content.  After program cuts and personnel changes, it has gradually transitioned over the years into a repository for video content for horticulture production practices, focusing on short length videos targeting narrow topics.  However, it also hosts longer videos of recorded presentations.

Between July 1st, 2020 and June 30th, 2021, the channel has received 81,404 views and added an additional 410 subscribers (bringing the current total to 2,341 subscribers).  During the previous 12 month period, the channel received 65,396 views representing a 24.48% increase in traffic.