Success StorySocial Media: Insect Content
Social Media: Insect Content
Author: Blake Newton
Planning Unit: Entomology
Major Program: Natural Resources
Outcome: Initial Outcome
During 2020, when face-to-face contacts were dramatically reduced because of COVID-19, the Extension Entomology team at UK used social media to make contacts with Kentuckians. In particular, we focused on our YouTube and Facebook accounts to deliver content related to seasonal entomology topics. Content consisted mostly of short posts with single images or 3-5 minute videos. During 2020, these posts received a total of over 27,000 views. One video, though, on Cicada Killer Wasps, continued to receive attention into 2021, and has gone on to garner over 85,000 total views. More important than the individual impressions that we made with these videos, though, is the new skillset that we have developed. We are now much more comfortable with social media in general and video editing and production in particular than we were before the pandemic, and have continued to use these strategies since to create new content on multiple platforms.
Stories by Blake Newton
KY Keepers: 2024-25 Update
In 2022, I worked with Dr. Larson (UK Entomology Professor) and Carl Harper (UK Entomology staff, Of... Read More
4-H Camp Training
In Fall 2024, I trained three new staff educators at the North Central 4-H Camp on the subject of en... Read More
Stories by Entomology
2024-2025 Kentucky Keepers Invasive Species Monitoring with Citizen Science
In partnership with the Kentucky Office of the State Entomologist, a citizen science effort focused ... Read More
Crop Pest Management Webinars Series by UK-REC Specilaists Gain Loyal Audience
This webinar series focuses on the management of insects, diseases, and weeds in field crops. Extens... Read More
© 2024 University of Kentucky, Martin-Gatton College of Agriculture, Food and Environment