During the COVID Pandemic, the UK BEEF IRM team created and educational series named “Reaching Out While Locked In”, ROWLI. Dr. Darrh Bullock coordinated this project and ROWLI was conducted in the spring and fall of 2020 and about 10 subjects were discussed during each presentation. My role was as an occasional emcee, and I presented two lectures; one on Organizing the Breeding Season and one discussing dystocia in beef cattle. These videos were observed by 416 viewers on YouTube and 1,516 people were reached while 250 were engaged.

ROWLI has reached tens of thousands of cattlemen and became one of the most successful on-line educational system sponsored by the CAFE.