Close Resources

Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu

Impacts

Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu




Fiscal Year:
Jul 1, 2024 - Jun 30, 2025


Success StoryMarketReady Gone Virtual



MarketReady Gone Virtual

Author: Savannah Columbia

Planning Unit: Agr Economics

Major Program: Farm Management, Economics and Policy

Outcome: Initial Outcome

This Spring, we turned our day-long, in-person MarketReady Producer Training into a virtual learning experience. The virtual learning experience was well-received. We had 49 producers participate in our virtual training and 48 producers participate in the follow-up advanced topic sessions. The MarketReady Producer Training educates producers interested in retail, grocery, farm to school, wholesale, etc. sales. The advanced topic follow-up sessions serve as deeper dives into some of the material covered in the initial producer training. We have already received interest in upcoming Market Ready trainings.

Our move to virtual was an opportunity to potentially reach a larger crowd of producers because of the flexibility virtual training provides. We were also able to offer our training free-of-charge because we didn’t have to rent space or provide lunch. This might lead to a hybrid training platform in the future. 






Stories by Savannah Columbia


State & National Representation of Farmers Market Research at Conferences

about 5 days ago by Savannah Columbia

Farmers markets are an important market outlet for many specialty crop growers and producers. The ne... Read More


Retail Readiness Marketing Workshop

about 5 days ago by Savannah Columbia

Many local food growers and value-added producers are outgrowing their direct-to-consumer market cha... Read More


Stories by Agr Economics


Programming in Bale Grazing 2024-2025

yesterday by Gregory Halich

Bale Grazing is a winter feeding practice originally developed in the western Canadian provinces and... Read More


Brownfield Weekly Livestock Market Update Video

about 4 days ago by Kenneth Burdine

A new element was added to my livestock economics Extension program in 2025 that has greatly extende... Read More