Social media represents a huge potential for outreach for the Cooperative Extension Service. Facebook has over 2.85 billion active users, YouTube has 2 billion active users and Instagram has 1.074 billion users.   Since July of 2016, the Warren County Agriculture’s social media presence has increased its scope and interaction.  The platforms focus on timely agriculture and horticulture educational information, promotion of events, agriculture awareness campaigns, and recognition of local farmers.  

From July 2020-June 2021, Warren County Agriculture Facebook page reached 142,766 accounts and engaged 13,002 people with 2246 followers.  Social media blue book values each post on the page at almost $10.10/post.  Based on the 381 posts made this year, that is a $3848.10 marketing value to our local extension program.  In addition, to marketing value, the Facebook page has served as an outreach to non-extension users.  The agents receive many questions from non-extension users through the Facebook messenger feature and some have even attended events promoted on the page.

Warren County Agriculture Instagram page reached 8266 people and engaged 888 people.  At a value of $4.39/post, which is a $500.46 marketing value to our local extension program.

Warren County Agriculture YouTube Channel has 1,014,916 impressions, 30,921 views and 960 hours of watch time.  It is a great resource to house and view educational information

The Facebook page link is https://www.facebook.com/warrencountyag/. The horticulture and agriculture agents are the content contributors to the site and the Warren County staff assistants help with graphic development and calculating analytics.