The Department of Agricultural Economics presented two virtual lender’s conferences on December 16, 2020 and January 26, 2021.  These annual conferences in the past were presented in person in Owensboro/Henderson, Mayfield, Hopkinsville, and Lexington, but due to COVID-19 our team was forced to a virtual format.  Attendance for both conferences totaled around 100. Topics covered included the U.S./KY farm economy, farm policy, trade, market updates and planning strategies for KY tobacco, hemp, grains and livestock, along with a presentation on effective communication in dealing with stressful situations. Lenders utilize this information in working with clients across the state in evaluating loans and developing business plans/marketing strategies.