Success StorySocial Media Contacts Increased During Pandemic



Social Media Contacts Increased During Pandemic

Author: Linda Brown-Price

Planning Unit: Administration - Cooperative Extension Service

Major Program: Family Development General

Plan of Work: 2021 Adult & Youth Leadership Development

Outcome: Initial Outcome

Data from the 2020 UF/IFAS Extension Workload shows that Extension’s services continued to meet the demand for information and education throughout the COVID-19 pandemic. There was a decline in-person contacts, but there was growth in online and virtual contacts.  Connections by email and text messages increased by 60%.  Source: http://blogs.ifas.ufl.edu/tomobreza/2021/04/06/numbers-confirm-extension-powers-through-the-pandemic.

 Utilizing the afore mentioned data as a benchmark for extension programming during the pandemic emphasis was placed on increased social media contacts on Facebook, Twitter, and Instagram. The Kentucky State University Area Specialist   provided social media events (Album) on topics during the holidays to assist families with holiday decorating and cooking, 

This event on social media included newsletter information on buying and preparing a turkey, e recipes for a holiday meal, alternatives to turkey, and side dishes, how to carve a turkey video, and “Pumpkin seed”. Inexpensive holiday wreaths and indoor decorations videos received for dates of November to Mid-December, there were 1222 social media contacts. 

 The Slower cooker Event included topics on advantages of slow cooker, food safety, and various types of cookers. From Facebook, Instagram, and Twitter with a total of 503 were reached.

The KY Saves week event reached 689 social media contacts with information and tips to increase consumer saving. These social media events reached a total of 2415 contacts for this concentrated effort to drive traffic to these sites. 






Stories by Linda Brown-Price


Saving Savvy with Apps for Coupons and Grocery Lists

Saving Savvy with Apps for Coupons and Grocery Lists

about 3 years ago by Linda Brown-Price

A recent survey by Deloitte found that $0.56 of every dollar spent in a store is influenced by a dig... Read More


 Answering Questions on Social Security  Aid in Financial Planning

Answering Questions on Social Security Aid in Financial Planning

about 3 years ago by Linda Brown-Price

The coronavirus crisis has shattered the financial security of many Americans, hitting hard the olde... Read More


Stories by Administration - Cooperative Extension Service


National Mentoring Project Celebrates 10th Successful Year

about 2 years ago by Charles Stamper

Since 2011 the Kentucky 4-H Youth Development Program has been actively engaged in the National 4-H ... Read More


Increasing Food Security During the COVID-19 Pandemic

about 2 years ago by Paula Plonski

The COVID-19 pandemic disrupted Kentuckians lives during the past year, sometimes resulting in food ... Read More


Stories by Family Development General


Bourbon County Extension "Programs to Go"

Bourbon County Extension "Programs to Go"

about 2 years ago by Karen Denniston

COVID-19 safety restrictions changed the look of Bourbon County FCS programming! No longer were ther... Read More


Laughing and Learning

Laughing and Learning

about 2 years ago by Brooke Hogancamp

With the emphasis on children doing well in school, it is often forgotten that learning actually beg... Read More