Success StoryFarmers Market Leadership work for a successful year
Farmers Market Leadership work for a successful year
Author: Mary McCarty
Planning Unit: Menifee County CES
Major Program: Local Food Systems
Plan of Work: Supporting Local Agriculture
Outcome: Intermediate Outcome
The Menifee County Farmers Market is hitting a milestone in 2021. This will be the markets 40th year in Menifee County. The 2020 market year was tough year because of Covid but the market held tough selling $35,000 of fresh fruits, vegetables, meats, and other items at the market. Menifee County Extension Agents helped with crowd control and marketing videos to help understand the Covid restrictions to customers of the market. The success of 2020 is from the leadership of the market. Leaders and agents worked together to continue events and market programs at the market. SRFMNP and WIC vouchers, Double Dollars, Kids Day, and the prescription program with the local clinic and pharmacy have all helped in the success of the market. At the first planning meeting of 2020 market leadership introduced a program with God’s Pantry as way to handle the left over produce at the end of sale day. In the first year with a relationship with Gods Pantry the markets provided 494 lbs. of produce for the 2 local food banks. With great leadership steering the market I see 40 more years in its future.
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