Success StoryMobile Market



Mobile Market

Author: Valerie Holland

Planning Unit: Jefferson County CES

Major Program: Nutrition and Food Systems General

Plan of Work: Making proactive choices for a healthier life

Outcome: Initial Outcome

Providing fresh produce to urban neighborhoods where there are no grocery stores has long been a focus for those working to balance food offerings among fast food restaurants and corner convenience stores. Kroger and Dare to Care partnered to create a single-aisle grocery store on wheels, which travel through west Louisville neighborhoods, serving 40 to 60 people at each locationThis concept has spread throughout the US as a response to grocery store closures in downtown areas and low-income neighborhoods. Most stops take place at senior centers, apartment complexes and other locations where many people might gather. The market's goal is to provide better access to fresh food for people who have limited or no access to fresh produce and other healthy options. 

Dare to Care approached the Family & Consumer Sciences agent to assist as a nutrition educator with the Mobile Market.  Providing low-cost recipes, ingredient suggestions and answering other food questions. The mobile market may addresses the lack of access to healthy food for low-income families, serving fresh produce, lean meats and frozen foods. "You might not find 100% of what's on your grocery list, but you sure are going to be able to make a good meal for the family," said one patron.






Stories by Valerie Holland


Sewing Expo

about 5 years ago by Valerie Holland

Sewing is cool again! Not too long ago, hand-sewn items were considered “homespun”, “plain-Jane” and... Read More


Act Fast-Stroke Awareness

about 5 years ago by Valerie Holland

Act Fast- Stroke AwarenessStroke is the leading cause of disability in the U.S. and the third leadin... Read More


Stories by Jefferson County CES


Preserving Produce and Health in Jefferson County

Preserving Produce and Health in Jefferson County

about 5 years ago by Caroline Durr

A 2018 report from the Community Foundation of Louisville and the Lift a Life Foundation, found that... Read More


Americana Blossoms!

Americana Blossoms!

about 5 years ago by Patrice Thompson

Americana Blossoms! Last year, while working with an environmental science club: “the green team”. ... Read More