Success StoryMobile Market



Mobile Market

Author: Valerie Holland

Planning Unit: Jefferson County CES

Major Program: Nutrition and Food Systems General

Plan of Work: Making proactive choices for a healthier life

Outcome: Initial Outcome

Providing fresh produce to urban neighborhoods where there are no grocery stores has long been a focus for those working to balance food offerings among fast food restaurants and corner convenience stores. Kroger and Dare to Care partnered to create a single-aisle grocery store on wheels, which travel through west Louisville neighborhoods, serving 40 to 60 people at each locationThis concept has spread throughout the US as a response to grocery store closures in downtown areas and low-income neighborhoods. Most stops take place at senior centers, apartment complexes and other locations where many people might gather. The market's goal is to provide better access to fresh food for people who have limited or no access to fresh produce and other healthy options. 

Dare to Care approached the Family & Consumer Sciences agent to assist as a nutrition educator with the Mobile Market.  Providing low-cost recipes, ingredient suggestions and answering other food questions. The mobile market may addresses the lack of access to healthy food for low-income families, serving fresh produce, lean meats and frozen foods. "You might not find 100% of what's on your grocery list, but you sure are going to be able to make a good meal for the family," said one patron.






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