During this pandemic the world has turned to technology and social media more than ever. As a society we are communicating about programnning and events differently. The days of individuals receiving information from the newspaper or mailbox, have fallen to the wayside of technology and social media. As a result, the 4-H Agent and4-H Assistant in Bullitt County looked for different ways to promote 4-H summer camp to our community.

In the past, 4-H summer camp promotion has happened by mailing a newsletter or discussed during January school clubs. This year 4-H camp enrollment packets were mailed to every 4-H member and previous camp participants. Agent and assistant also did virtual promotion with school clubs followed by distributing 4-H camp enrollment packets. Agent and assistant dropped off the enrollments so the teacher could distribute to students. While this has proven successful, the 4-H team desired to reach beyond the youth to those parents, grandparents, aunts, and uncles that may have attended 4-H camp as a youth and may not be part of the direct clientele at this time.

Bullitt County 4-H used social media on a regular basis to communicate with our clientele and the general public about events and upcoming programs, including information about 4-H summer camp. This year, in order to reach individuals outside of our regular clientele we utilized the Facebook promoted post. Between the dates of December 1st and February 1st, four promoted post regarding 4-H camp registration was made that targeted men and women ages 18-65+ in the Bullitt County.

As a result of the promoted post, a total of 3,291 people were reached with at least one of the four post. Out of the 3,291 people reached, 192 post engagements were made with 523 views of the two videos shared.

Bullitt County 4-H Facebook page had 41 new page likes, and many more youth that may have not been given the experience of coming to 4-H camp were given the information. By using technology in different ways we were able to reach more youth and increase our camp attendance.