Success StoryReaching Individuals through Facebook



Reaching Individuals through Facebook

Author: Kacy Wiley

Planning Unit: Bourbon County CES

Major Program: Nutrition and Food Systems General

Outcome: Initial Outcome

Social media is often used to stay in touch with family and friends. However, during the pandemic, it has become a way to reach clients without the need to congregate. Individuals and families can access tons of information without ever leaving the safety of their homes.

Prior to the COVID-19 pandemic, in person lessons, demonstrations, and public relation events were the preferred method of reaching clients; therefore, the Bourbon County Nutrition Education Program’s Facebook page was not frequently utilized. Since the end of March, all events were either canceled, or moved to a virtual platform. To reach clients who were now staying healthy at home, the Bourbon County NEP Facebook page received a much-needed update, with pertinent content added daily.

The number of individuals who have used the Facebook page has increased by 45% since the beginning of April. Individuals have been given the opportunity to view recipes, food demonstration videos, and Chop Chop Newsletters. The Bourbon County NEP Facebook page also provided information regarding gardening, tips on increasing physical activity, proper hand washing techniques, meal planning tips, important COVID related information, and "programs on the go." On average, approximately 500 individuals view various topics on the Facebook page each week. One viewer left a comment, stating "my whole family loves having access to the Bourbon County Nutrition Education Facebook page. We have used a number of recipes that have incorporated things we're growing on our farm, or have bought at the farmers market, like the tomato corn pesto pizza! We also love the kids club newsletter, and my girls enjoy testing new recipes and learning all about healthy foods. I can get in the habit of cooking the same meals over and over and it helps me to break things up as well!"






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