As part of CEDIK's Downtown Revitalization program, the community of Hazard participated in the First Impressions program. First Impressions is a structured assessment program that enables communities to learn about the first impression they convey to outsiders. It offers a fresh perspective on the appearance, services and infrastructure of each community. Volunteer teams undertake unannounced, one-day visits, record their observations, and give constructive feedback to the community. Their photos and responses are then compiled and presented back to the community by a CEDIK representative. In addition, the program offers suggestions and resources to address the areas identified for potential improvement. The knowledge gained through this program is intended to serve as a basis for community action.

First Impressions was developed by Andy Lewis, University of Wisconsin Extension Associate Professor, and James Schneider, Grant County (WI) Economic Development Director. CEDIK has adapted the First Impressions Program to meet the needs of Kentucky communities.

Hazard's First Impressions results were presented over a series of 3 forums in the community, with representatives from several community sectors, agencies, and small businesses in the community in attendance.   Recommendations were made to the community to improve web presence, identify ways to provide tourists with information outside of business hours, and determine the identity and future direction of downtown Hazard. 

In response to the First Impressions report, the city of Hazard voted to fund a full time Main Street Manager position, they organized and implemented a broad-scale social media advertising and marketing campaign, and worked to revitalize several key downtown areas.  In addition, several visitor assessments identified wayfinding and signage as a challenge for the community to address. Because of their First Impressions report, the community has also secured funding to design and install wayfinding signage throughout the town to improve visitor's experiences.  Through the First Impressions program, the city of Hazard was able to identify issues to improve their downtown, expand their marketing reach, and improve tourism experiences.