Success StoryIncreasing Community Awareness With Social Media



Increasing Community Awareness With Social Media

Author: Lori Bowling

Planning Unit: Boyd County CES

Major Program: Home & Consumer Horticulture

Plan of Work: Best Management Practices in Home Horticulture

Outcome: Initial Outcome

The Boyd County Extension Horticulture programs have increased the use of social media in the past year to reach a more diverse audience.  The program started with increasing facebook posts about upcoming programs and then posting pictures of community involvement in the programs after they occurred.  This resulted in an increase in interest and  participation in programs.  As the events of the Covid-19 crisis started to affect how the Extension service was able to continue with their educational efforts, the horticulture program turned to hosting live videos on facebook relating to the gardening activities that would normally be done in a workshop or classroom type setting.  Residents participation increased in their interaction with these live videos and were able to get real time answers to their gardening questions as well as refer back to or share these recorded videos to extend the reach that the Boyd County Extension Horticulture program has.  Local residents have expressed their appreciation for this type of programming on current gardening topics and keeping them informed while also keeping them safe during the current Covid-19 crisis. 






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