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Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu

Impacts

Contact Information

Craig Wood, Ph.D
Acting Associate Dean & Director
UK Cooperative Extension Service

S-107 Ag. Science Center North Lexington, KY 40546-0091

+1 (859) 257-4302

craig.wood@uky.edu




Fiscal Year:
Jul 1, 2024 - Jun 30, 2025


Success StoryMaster Cattleman Marketing and Profitability Session



Master Cattleman Marketing and Profitability Session

Author: Kenneth Burdine

Planning Unit: Agr Economics

Major Program: Ag Marketing

Outcome: Long-Term Outcome

Master Cattleman is a comprehensive extension program covering all aspects of beef cattle production. Five multi-county Master Cattleman programs were conducted from October 2019 to March 2020. I deliver the Marketing and Profitability sessions, which were held in Monticello, Erlanger, Henderson, West Liberty, and New Castle, reaching 169 producers directly. The Marketing and Profitability session is very detailed and covers general marketing concepts, beef trade, price seasonality, cattle cycles, heifer retention, and general profitability analysis. The average producer in these sessions reported managing 41 cows and backgrounding 49 cattle per year.


Evaluation focused on four primary areas, assessing the increase in knowledge of general marketing concepts, cattle cycles, price seasonality, and bred heifer valuation. Using a 10 point scale, responding participants indicated an increase in knowledge from 5.1 to 7.7, with the largest increases seen in the areas of cattle cycles and heifer valuation.






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