With over 36,000 acres of pastureland and close proximity to several stockyards, USDA slaughter facilities and urban direct-marketing opportunities through specialty grocery outlets and farmers’ markets, Jessamine County is uniquely positioned to expand and enhance its already strong beef cattle industry. According to the USDA Census of Agriculture, Jessamine County has 238 farms producing beef cattle with a total of 15,570 cattle and calves sold with a total value of over $15 million each year. With a membership of over 200, the Jessamine County Cattlemen’s Association members meets each month to increase their knowledge of beef cattle production and identify emerging trends in the beef cattle industry. In September, 66 members participated in an educational farm field day where a large-animal veterinarian presented an educational program on animal health and vaccine programs. In October, 26 members participated in an educational tour of various beef cattle production facilities in western Kentucky and Tennessee. These, and other educational opportunities, continue to help Jessamine County beef cattle producers increase the efficiency and profitability of their herds. Based on surveys, many Jessamine County cattlemen have seen increased their net profits and plan to increase their herds in the coming year.