Success StoryMarketing During Covid - 19



Marketing During Covid - 19

Author: Joyce Doyle

Planning Unit: Carroll County CES

Major Program: 4-H Youth Development Programming

Plan of Work: Nurturing Families

Outcome: Initial Outcome


The Novel Coronavirus, COVID-19, has made a significant impact across Kentucky, the United States, and the world.  The first case in Kentucky was confirmed on March 6.  As social distancing recommendations were put into place, the Kentucky Cooperative Extension Service quickly transitioned to alternative educational delivery methods to support Kentuckians through a very fluid situation.  All agents and staff of the Carroll County Cooperative Extension Service utilized social media, videoconferencing, and premade packets to deliver educational material.


Utilizing the Carroll County Cooperative Extension Service Facebook page has been an excellent way to reach a broader audience.  Information released includes UK articles related to dealing with the virus such as Hand-washing, Social Distancing, Sanitizing Laundry, Cleaning vs. Disinfecting, How to Talk to Kids about COVID-19, Cleaning a Cell Phone, Isolation Well-Being, and Healthy at Home newsletters.  A request was brought forth for handcrafted cloth face masks to be made to donate to the UK Children’s Hospital.  Carroll Countians donated 29 masks.  Posts were also shared on behalf of Kentucky 4-H (Virtual Experiences, Paper Crane Project, Camp in a Box, and Virtual Fishing Contest), UK Family and Consumer Sciences (podcasts, articles, live video demonstrations by FCS Agent on a wide variety of topics, including exercising, Easter egg dying, preparing meatloaf, and going on a picnic), and UK Agriculture and Natural Resources (Online Beef Webinar, general ANR information).  Due to increased efforts to distribute information through the Facebook page, there are 901 “Likes” as of June 30—an increase from 820 “Likes” as of March 6.


A chick incubation project was conducted at the Carroll County Extension Office and shared virtually through the Extension Facebook page.  Live videos included information on how to incubator eggs, why eggs are turned, candling eggs, preparing for hatching, and watching a chick hatch.  Each video averaged over 350 views, with the highest viewed video being the chick hatching with over 1300 views.


All agents and staff of the Carroll County Cooperative Extension Service have also been involved in providing premade packets called “Snag-A-Bag” which are made available weekly on the front porch of the Extension Office for pickup.  Since the end of March, nineteen different Snag-A-Bag activities have been distributed in the areas of 4-H, Family & Consumer Sciences, and Agriculture & Natural Resources.  Examples include Explore Outdoors, Gardening Fun, Glow Stick Dance, Kindness Stones, Rain Sticks, Grilling, and Sun Protection.  For youth activities, 100 bags were prepared.  For adult activities, 30 bags were prepared.  Over 15,000 people have been reached through social media advertising of Snag-A-Bag activities.


Partnerships were also created during these efforts.  The Extension Service collaborated with the Carroll County Family Resource Center to create and distribute youth Snag-A-Bags, and collaborations were created with the Carroll County School District and Carroll County Senior Center to pass out healthy information related to the COVID-19 pandemic.


The COVID-19 pandemic of 2020 has challenged the Carroll County Extension Service to think outside of the box on delivery of programs and information to clientele, leading to an increase in reach of new participants and a knowledge of the Extension Service by new Extension users.  Current plans are to continue to utilize social media year round and Snag-A-Bag activities through the summer to continue to reach a broader audience.

Carroll County 4-H Snag-A-Bag Statistics

Date

Description

Number Prepared

Number Taken

Number Reached

(In-Person, Social Media, etc.)

March 28, 2020

Balloon Car 

100

100

1167 (Video)

April 2020

4-H Pledge – Safety During COVID 19



On Going

April 1, 2020

Let’s Get Moving

100

100

279 (Video)

April 8, 2020

Effervescent Fun

100

100

621

April 17, 2020

Explore Outdoors

100

100

2,361

April 22, 2020

Balloon Rockets

100

100

1601

April 28, 2020

Gardening Fun

25

25

1048

May 1, 2020

4-H Camp In A Box



On Going

May 7, 2020

Down On The Farm

100

100

816

May 13, 2020

Pasta Butterfly

100

100

1086

May 20, 2020

5 Food Groups

100

100

622

May 27, 2020

Glow Stick Dance

100

100

683

June 3, 2020

Kindness Stones

100

100

875

June 10, 2020

Sun Catchers

100

100

875

June 13, 2020

Virtual Fishing Contest



On Going

June 17, 2020

Outside Activities

100

100

813

June 24, 2020

Rain Sticks

100

100

321

July 1, 2020

Fun With Money/Wants vs Needs

100

100

587

July 8, 2020

Christmas in July Ornament

100

100

133


TOTAL REACHED



13,888


Each of these activities were included in the local weekly newspaper 4-H article. The circulation of the paper is approximately 6,000 per week.










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