Over the past 17 years the Kentucky Beef Conference has been held at the Fayette County Extension Office. It has been planned mainly by Agriculture Agents from District 4 Extension Area with a few from other Districts along with Beef Cattle and Economic Specialist from the University of Kentucky College of Agriculture. This regional program has mainly focused on marketing overviews and looking at long term trends of the industry. With the support of several long time Business Community Sponsors we have been able to bring nationally known experts in Beef Cattle marketing to speak at the conference. Attendance for this Regional Program has averaged at 200 or more per year. Evaluations from the 2017 Kentucky Beef Conference show that over 50 % of the participants responding to the survey have attended four or more of these conferences. 95 % of the participants find the program to be very useful to providing them information to make marketing decisions related to Beef Cattle Production. 60% of the participant’s surveyed plan to make changes based on what they have learned at this program to make their Beef Cattle operation more profitable.Another Kentucky Beef Conference is now being planned for October 2018.