Success StoryFarmer's Market Orientation



Farmer's Market Orientation

Author: Alexis Amorese Sheffield

Planning Unit: Horticulture

Major Program: Farmer's Markets

Plan of Work: Management and Marketing

Outcome: Intermediate Outcome

In an effort to improve vendor membership and success rate at the Boyle Co. Farmer’s Market, the Boyle Co. Horticulture Agent worked with the Farmer’s Market Board and Center for Crop Diversification at the University of KY to develop an orientation training for those interested in selling in the 2020 market year.  

Topics included: 

  • Info on market dates. 

  • How to fill out an application and pay dues. 

  • How to get a business license. 

  • Using mobile credit card readers. 

  • Understanding your clientele. 

  • How to accept WIC and SNAP dollars. 

  • What type of certified scales should be used. 

  • Food sampling guidelines. 

  • Food specific requirements for sales. 

  • Understanding market clientele needs/wants. 

  • Good pricing practices. 

Attendees were given a sheet with info on how to find useful material, and bulleted information based on the topics covered to enhance understanding.   

Thirty attendees across nineteen different farms were present.  

  • 4 were past members. 

  •  13 reported that they are very likely to join the market this year. 

  •  6 reported being somewhat likely. 

  •  18 farms said that the training increased the likelihood of joining the market . 

  • 1 said they were indifferent about the training.  






Stories by Alexis Amorese Sheffield


KY Cut Flower Month 2022

KY Cut Flower Month 2022

about 1 years ago by Alexis Amorese Sheffield

Cut flower production is a growing, profitable horticulture enterprise segment in Kentucky and KHC h... Read More


Leadership Boyle County 2023

about 1 years ago by Alexis Amorese Sheffield

The Leadership Boyle County program was formed by the Chamber in 1983 as a non-profit leadership pro... Read More


Stories by Horticulture


SOW - A Planting Companion App for Smart Phones

about 1 years ago by Richard Durham

A smart phone app is now available to assist Kentucky Gardeners in planning their home vegetable gar... Read More


Beginning Farmer High Tunnel Production Basics Webinar and In-Person Workshop Series

about 1 years ago by Delia Scott

The Beginning Farmer High Tunnel Production Basics Webinar and In-Person Workshop Series was created... Read More