Author: Robert Smith
Planning Unit: Nelson County CES
Major Program: Home & Consumer Horticulture
Plan of Work: Homeowner Horticulture and Environmental Impacts
Outcome: Intermediate Outcome
COVID 19 forced us to be creative on how we continued to deliver our research-based educational opportunities. So we ramped up some old techniques and introduced several new ones. In 2012 we partnered with one of the local radio stations to begin a twice-monthly radio show called "Extension Today". Throughout the pandemic, we transitioned to a weekly show and provided insight (as best we could) on how to cope with the situation at hand. This show reaches about 3000 listeners at each live broadcast and is then re-aired as a television show the remainder of the week. Our Facebook page has about 4000 followers and has become an essential tool for program information dissemination. We began doing a Facebook live program geared toward answering questions and providing information and then moved toward a more formal educational event. We began a FaceBook video series called Grow, Eat, Live as a way to educate clients on the nuances of how to grow a vegetable garden and then how to use said vegetables. There were two 10 minute videos produced weekly and they generally reached around 2000 people. I send out 875 newsletters for Agriculture six times per year and 1240 newsletters for Horticulture six times per year.
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