With the expanding U.S. beef cattle herds and more beef supply, producers are dealing with lower market prices including reduced fed-cattle futures. In this environment, producers often ask what factors impact cattle prices so they can make the best marketing decisions. In response, the University of Kentucky Cooperative Extension Agriculture/Natural Resources agent for Estill County organized a Cattle Outlook seminar for August 10, 2017. University of Kentucky Extension Livestock Marketing Economist Kenneth Burdine presented detailed information on the factors affecting the 2017 cattle market, implications for cow/calf profitability, fall marketing strategies, and gave market information resources. A total of 21 producers attended the event with nineteen completing a survey. Survey response indicated 100 percent had a better understanding of the factors affecting cattle prices, 95 percent intend to use the information to be more profitable, and 84 percent credit Extension educational meetings for improving profitability in their cattle operation.