Success StoryCattle Marketing Series



Cattle Marketing Series

Author: Jonathan Oakes

Planning Unit: Russell County CES

Major Program: Beef

Plan of Work: Livestock Production

Outcome: Intermediate Outcome

Kentucky has the largest beef herd east of the Mississippi River (Beef Logic Model). Cattle and calves are a major part of the agriculture receipts for Russell County. The four county area group had offered master cattlemen, master stocker, a master grazing school, etc. It was brought to the groups attention that something specific to marketing was needed. Starting in September a cattle marketing series was offered (four sessions). Four counties participated in the series, Clinton, Cumberland, Russell, and Wayne. The series had an average of 27 participants per session. Overall, participants indicated a knowledge gain from prior to afterwards. One participated stated they plan to implement weaning techniques in their operations.

Resources:

UK Cooperative Extension Beef Logic Model; District Staff Handout

CEDIK Profile; 2014; http://cedik.ca.uky.edu/sites/cedik.ca.uky.edu/files/cumberland_agfood14.pdf






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