For the last six years I have discussed agronomic practices that would increase profitability of soybean production with one Daviess county producer. Each year, this producer has voiced concern that reducing seeding rates would negatively impact final yield potential. In discussions of the upcoming 2020 production season, this producer indicated that their operation will be decreasing seeding rate for soybean. Rather than seeding at about 240,000 seeds per acre, he plans to reduce seeding rate to approximately 140,000. This is one of the agronomic practices I have been discussing with him for years to greatly reduce input costs. This is a savings of approximately $35 per acre, which will reduce the operation's input costs by almost half. The impact is not only monetary, but highlights the fact that some producers need to develop long-term relationships with Extension personnel before they are willing to trust the recommendations. All success stories are rewarding, but I must admit this one is particularly satisfying because I know that I am gaining the trust of some very skeptical, discerning producers in KY.