Kentucky has the largest beef herd east of the Mississippi River (Beef Logic Model). Cattle and calves make up 30% of total animal sales in Clinton County, only second to poultry and eggs (CEDIK Profile, 2014). The four county area group had offered master cattlemen, master stocker, a master grazing school, etc. It was brought to the groups attention that something specific to marketing was needed. Starting in September a cattle marketing series was offered (four sessions). Four counties participated in the series, Clinton, Cumberland, Russell, and Wayne. The series had an average of 27 participants per session. Overall, participants indicated a knowledge gain from prior to afterwards. One participated stated they plan to implement weaning techniques in their operations.

Resources:

UK Cooperative Extension Beef Logic Model; District Staff Handout

CEDIK Profile; 2014; http://cedik.ca.uky.edu/sites/cedik.ca.uky.edu/files/cumberland_agfood14.pdf