Success StoryTailgating 101
Tailgating 101
Author: Rita Stewart
Planning Unit: Lincoln County CES
Major Program: Farmer's Markets
Plan of Work: Making Healthy Lifestyle Choices & Accessing Nutritious Foods
Outcome: Intermediate Outcome
This fall, the Lincoln County Cooperative Extension Service planned and conducted the new Tailgating 101 program. This program was a joint effort of the Lincoln County Extension Office, the Lincoln County Farmers Market, and the Lincoln County Cattlemen’s Association members. Goals for this program included increasing participation in the local Farmers Market and increasing the use of locally grown fresh vegetables, fruits, and meat in our recipes, while having fun tailgating with friends. We also tried to show them how to tailgate safely by following proper food safety practices. This program was an effort of the entire staff at the Lincoln County Extension Office. Everyone played a vital role in making this program a huge success. Participants learned how to prepare two different salads and dips using fresh vegetables available at the market that day. They were able to taste the different recipes. Kentucky Proud Plate It Up recipe cards were distributed as were other incentive items, such as stress management type footballs and cooking accessories. The Cattleman’s Association members grilled locally grown beef burgers and served them with fresh tomatoes and onions from the farmers market. Participants enjoyed the burgers at tables outside or from the back of parked cars—just like real tailgating. 300 people, including 15 youth, participated in the event. There were more than 187 indirect contacts as well. The number of people shopping and purchasing fruits and vegetables at the Farmers Market increased during the event. The majority of participants tasted the foods prepared in new and creative ways. Some even discovered that they liked a new food. Everyone reported loving the event and enjoying some time relaxing at the local Farmers Market!
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