Success StoryKYH2O
KYH2O
Author: Amanda Gumbert
Planning Unit: Agriculture and Natural Resources Programs
Major Program: Backyard Streams
Outcome: Initial Outcome
In an era of instant information availability, Extension personnel must deliver subject matter content in a readily available format that appeals to a highly digitized audience. Extension specialists at the University of Kentucky College of Agriculture, Food & Environment recognized the need to deliver water-related information to Kentucky residents right to their smartphones and partnered with communications specialists to develop the podcast KYH2O. Modest external funding was acquired to develop initial podcast episodes and a host website (https://kyh2o.podbean.com/). The podcast format includes an on-location interview with a Kentucky expert on some aspect of water quality or quantity and two hosts (Drs. Carmen Agouridis and Amanda Gumbert) providing supplemental information from the studio; final episodes are produced by Communication Specialist Brian Volland. The podcast launched January 30, 2019 and had a total of 685 downloads in its first 6 months, with a top episode download of 160. The podcast is promoted via social media, presentations, and word of mouth. The team plans to release episodes on a biweekly basis into the future.
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