Through years of research and extension efforts in sustainable and profitable wheat production, farmers now produce a reliable wheat crop. That reliable crop attracted Siemer Milling Company to build a facility in Hopkinsville, KY and has allowed their business to thrive. Recently, Siemer Milling Company donated $1 million to the Grain and Forage Center of Excellence. This donation was a result of those years of research and extension activities and exemplifies the partnerships developed slowly over time. It exemplifies how people place trust in the University of Kentucky Cooperative Extension Service (and the applied research to support Extension).