Success StoryFarmer's Market has success with Plate It Up Kentucky Proud



Farmer's Market has success with Plate It Up Kentucky Proud

Author: Leslie Workman

Planning Unit: Family and Consumer Sciences

Major Program: Plate It Up! Kentucky Proud

Plan of Work: Agritourism

Outcome: Long-Term Outcome

The Pikeville Farmer’s Market since its inception has brought more than $300,000 into the local economy and has far outweighed expectations.  A cooperative effort between the City of Pikeville, grant sources, local leaders and Extension, the project itself has been a real accomplishment of teamwork and leadership.

An exciting and somewhat unexpected side effect of the market has been the promotion of Kentucky Proud fruits and vegetables in our community.  In 2018 the Pikeville Farmers Market had 76 farmers participating in the market. We reached 30,257 families for healthy food purchases.  The market is open twice each week, May through November.   A member of the Family and Consumer Sciences staff (agent or assistant) is available at approximately one market per week to offer samples and recipe cards for a Plate It Up Kentucky Proud recipe.   Ninety-eight percent of market visitors report purchasing recipe ingredients featured in PIUKP recipes when sampled at the market that week.  In 2018, that resulted in $121,000 in sales for our farmer’s market vendors and an increase in fruit and vegetable consumption for our market visitors.

“The Plate It Up recipes using zucchini have been so great.  My family thought they only liked it fried, but after we tried the Zippy Zucchini Cakes, they were willing to try other things.  Now they will even eat it raw in salad!” shared one program participant who frequents the market.






Stories by Leslie Workman


Financial Literacy for Homebuyers

about 6 years ago by Leslie Workman

The Pike County Extension Service has been collaborating with Sandy Valley Habitat for Humanity sinc... Read More


Pike Co Homemakers Lead & Teach

about 6 years ago by Leslie Workman

Pike County Family & Consumer Sciences and Homemaker leadership has always been an exceptional group... Read More


Stories by Family and Consumer Sciences


4-H Art Workshop: Watercolor Painting for Beginners: Exploring Elements of Art & Design

4-H Art Workshop: Watercolor Painting for Beginners: Exploring Elements of Art & Design

about 6 years ago by Chandra DeRamus

Students working on Watercolor Tree projectStudent works on finishing the landscape design on waterc... Read More


KY Military Teen Adventure Camps 2018

about 6 years ago by Tyrone Atkinson

Funding year 2018 of the Kentucky Military Teen Adventure Camps (MTAC) has been yet another success!... Read More