As a way to increase customers at the Montgomery County Farmers Market, the Montgomery County FCS Agent worked with market vendors and the ANR Agent to attract customers in a new way. The FCS agent distributed a survey at the market vendor informational meeting prior to the selling season. Vendors filled out what produce they would have the most of that summer. With that information, FCS Agent chose Plate It Up! Kentucky Proud recipes using the produce farmers indicated they planned to sell in the season. Four separate dates during the season, the FCS agent presented a food demonstration and handed out Plate It Up! Kentucky Proud samples to customers. The dates were well advertised through newsletters, newspapers, social media outlets, etc. Produce from the recipes were either bought or given to the agent by local famers. Vendors reported increased sales of produce that was demonstrated that day and even weeks after. Recipe demonstrations and sampling will now occur during farmer’s market season to further promote local produce consumption and the Montgomery County Farmers Market.