Success StoryAssisting Kenton County Farmers to Increase Revenue



Assisting Kenton County Farmers to Increase Revenue

Author: Daniel Allen

Planning Unit: Kenton County CES

Major Program: Local Food Systems

Plan of Work: ANR Local Food Systems

Outcome: Intermediate Outcome

The Kenton County Agriculture Leadership Class of 2018 determined that marketing locally grown  agriculture products is a hurdle for most farm-to-consumer operations. During the 2018 class the participants did a preliminary study to determine exactly what they would need to create a publicity and marketing strategy to potentially increase sales off their farms.  The Agriculture Extension Agent acted as facilitator of all aspects of this publicity campaign.  The Agriculture Agent engaged a retired business development professional and now farmer to assist in the process and this volunteer coached the project through it’s entirety.  In addition to the brainstorming done by the leadership class, the coach reached out to Northern Kentucky University’s public relations senior class. The retired business development coach said, “I have been really impressed on the great job done by the committee and the students that did the study.”  This class and the professor took the Kenton County Farm Marketing project on as a final class project.  Over the course of 4 months the Agriculture Agent met with the coach and the committee to get updates about the project and to act as an advisor to the committee on agriculture technical knowledge.  After the presentation in December the Agriculture Agent organized a meeting of the Ag Advisory Council, and interested farmers to present the final study of the project.  As a result of the study a Kenton County agriculture products logo has been developed.  The logo is being rolled out for local farm-to-consumer producer’s use as they sell products from their farms, to restaurants, or to farmer’s markets.






Stories by Daniel Allen


Long Term Input Results in Long Term Outcome

about 4 years ago by Daniel Allen

There seems to be interest in buying and investing in small farm operations for post-retirement inco... Read More


Renovating Feeding Sacrifice Areas

about 4 years ago by Daniel Allen

According to University of Kentucky publication ID-188 winter feeding of cattle on unfrozen ground a... Read More


Stories by Kenton County CES


Kenton CES connects local community to University of Kentucky resources

Kenton CES connects local community to University of Kentucky resources

about 4 years ago by Diane Kelley

Kenton Cooperative Extension implemented a program survey for county residents in the fall of 2018 a... Read More


Natural Resources are important

Natural Resources are important

about 4 years ago by Diane Kelley

Kenton County Cooperative Extension surveyed teachers in 3 Kenton County school districts at the end... Read More


Stories by Local Food Systems


Hickman County Farm to Fork Event

Hickman County Farm to Fork Event

about 4 years ago by Mattea Mitchell

Hickman County Cooperative Extension Service and the Rotary Park Committee co-hosted the second Kent... Read More


Winter School

Winter School

about 4 years ago by Matthew Chadwick

Winter SchoolAlong with the Marshall and Graves County Extension Offices, we hosted the first ever W... Read More