Success StoryPower of Produce At the Bath County Farmers Market



Power of Produce At the Bath County Farmers Market

Author: Nicole Gwishiri

Planning Unit: Bath County CES

Major Program: Youth Fruit & Vegetable Access

Plan of Work: Making Healthy Lifestyle Choices

Outcome: Initial Outcome

According to the Kentucky Kids Project report from 2016, 24.2 percent of youth in Bath County lived in food insecure homes. Also, Kentucky is currently the 12th highest adult obesity rate in the nation, according to the National Center for Chronic Disease Prevention and Health Promotion. 15.6 percent of adolescents were overweight, whereas 17.6 percent were obese. In addition to this information, the study conducted a survey to see how much fruit and vegetable children consumed the previous seven days. Of those surveyed, only 24.8 percent ate fruits twice or more each day, and only 10.9 percent ate vegetables three times or more each day. 

For this reason, the Family and Consumer Sciences agent approached her coworkers to inquire about hosting Power of Produce Club at the Bath County Farmers Market. This program focused on inviting children to the farmers market to participate in a taste kitchen, nutrition education lessons, physical activities, and a literacy program sponsored by the Bath County Memorial Library. The FCS Agent gained a grant from the Family and Consumer Sciences Extension department through the University of Kentucky. She also planned the activities for the four sessions hosted by the Bath County Extension Office. 

Each session was led by one of the three agents - FCS, 4-H and Youth Development, and Agriculture and Natural Resources. Each week the agent led the main lesson on some aspect of fruits or vegetables. Curriculum came from the National Farmers Market Coalition. The agent or the Family Resource Center Coordinator partners led a physical activity session with the children.  The participants learned about nutrition education with Bath County's SNAP-Ed Assistant, hired through Kentucky State University, through various activities. Bath County Memorial Library's Book Mobile attended each session and brought books and other activities that focused on fruits and vegetables. 

Participants were able to earn up to six dollars each session.  Throughout the four sessions, there was an average of 20 participants per session. Participants redeemed over half the vouchers earned. Parents and participants were excited to visit the farmers market each week. Many stated their children loved to cook with the fruits and vegetables bought at the farmers market. Many participants stated this was the first time they frequented the farmers market on a consistent basis. 

Bath County Extension, along with the community partners, looks to continue this program for the future.

 






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