Success StoryMarketing CEDIK Programming through Electronic Media
Marketing CEDIK Programming through Electronic Media
Author: Sarah Bowker
Planning Unit: Community & Economic Development (CEDIK)
Major Program: Community Engagement
Outcome: Intermediate Outcome
CEDIK used social media (Facebook, Twitter, Instagram and Wordpress) in FY 2018 to reach diverse audiences. Nearly 152,000 individual impressions were made across the 4 platforms, with nearly 6,800 engagements in the posts across platforms.
CEDIK website traffic included over 20,300 page views, with 34% of those views to access county level data profiles. CEDIK website traffic has increased by 31% from FY 2017.
CEDIK Newsletter circulation occurred monthly in FY 2018, and we have expanded our circulation to include other state, regional, and local entities. External to UK indirect contacts from December 2017-June 2018 include 1,400 contacts.
These contacts are not reported in statisticals.
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