Success StoryMaster Gardener Program Marketing Extension



Master Gardener Program Marketing Extension

Author: Lorilee Kunze

Planning Unit: Bullitt County CES

Major Program: Master Gardener

Plan of Work: Home & Consumer Horticulture

Outcome: Intermediate Outcome

      In order for the  Horticulture Program and the Master Gardener association in Bullitt County to meet the organizations objective of assisting “in explaining, advocating and promoting past, present, and future extension programs to the public”, to earn the funds to support said objective, and to make new and lasting connections with members of our community, the Bullitt County Horticulture Council and Master Gardener Association collaborated to create an annual “Garden Art and Plant Sale” event.    

This event is the centerpiece of the Master Gardener outreach for the year, with an attendance of 713 at the 2017 event. It allows the organizations (The Horticulture Council, Bullitt County Master Gardener Association and the Bullitt County Extension Service) to ally with commercial horticulture businesses in a positive and lucrative event. This event provides an opportunity to introduce community members to Extension and for those familiar with Extension to network.  The Extension office hosts, markets and supports the event. We set up an information booth providing on site information to gardening questions, newsletters and publications with researched based horticulture articles, provide trained volunteers to run the event and make new connections with experienced horticulture professionals that often led to guest speakers at horticulture events.                                                                   

This program was advertised widely on social media this year. It posted on 7 different websites with total exposure of 49, 820 people. In a county with a population of around 71, 000 the exposure is significant.  It is also widely advertised in the local paper and in Kentucky Living Magazine.  This program allows the public a positive, informative introduction to Extension and its programs in Bullitt County. An oral survey administered by parking directors at the sale determined that 58% of the 895 participants had never been to the Extension office before. There were also 39 community members that signed up at the event to receive the Horticulture newsletter. Based on surveys administered in classes in 2017 and 2018, 27% of new participants heard about the program at the annual plant sale. Over the ten years that the program has been in effect we have also gained 8 Master Garden volunteers as a direct result from introduction at the annual plant sale. The eight Master Gardeners gained have turned in a combined total of 2736 volunteer hours since certification. According to Independent Sector in 2017 this time is valued at $24.14 an hour netting of return of approximately $66.047.04.  






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