Describe the Issue or Situation.

Chronic Wasting Disease (CWD) is a fatal prion disease similar to mad cow disease found in bovines that impacts several species of cervids like white-tailed deer and elk. Deer and elk are a vital component to the hunting recreation industry as well as tourism within the state of Kentucky and are a major component of the $6 Billion annual recreation and tourism economy in the state. CWD was found in western Kentucky two years ago and the state wildlife agency is making efforts to help understand how the disease may impact the state's deer herd. 

Describe the Outreach or Educational Program Response (and Partners, if applicable).

In partnership with Kentucky Department of Fish and Wildlife Resources, we have begun a multifaceted campaign to both raise the awareness of the public to the disease through websites, Extension publications, and public presentations, help mobilize the public to aid in surveillance by partnering with local County Extension Service offices to host deer check stations and sample drop off freezers, and ensure management decisions are using the best data possible by capturing deer in the CWD positive zone and placing GPS collars on them to help determine deer movements and disease spread. 

Provide the Number and Description(s) of Participants/Target Audience.

We have produced one website, five Extension publications, and given >12 presentations to the public on deer management and information on the disease, with most of these targeting the hunting community. We are going to continue these efforts as we enter into the 2025 hunting season, expanding the number of county offices participating as well as increasing the number of educational materials and programs delivered to the public. 

Provide a Statement of Outcomes or Program Impact. Please note that the outcomes statement must use evaluation data to describe the change(s) that occurred in individuals, groups, families, businesses, or in the community because of the program/outreach.