Describe the Issue or Situation.

New elderberry growers contacted their county Agent after having already spent a significant sum on organic elderberry cuttings without determining if their was a price premium that would justify the expense of organic certification.

Describe the Outreach or Educational Program Response (and Partners, if applicable).

I made a farm visit and discussed the National Organic Program and other types of certification that would better align with their goals and the potential for long-term sustainability.

Provide the Number and Description(s) of Participants/Target Audience.

2 soon-to-retire want-to-be elderberry growers and 1 Extension Agent

Provide a Statement of Outcomes or Program Impact. Please note that the outcomes statement must use evaluation data to describe the change(s) that occurred in individuals, groups, families, businesses, or in the community because of the program/outreach. 

I convinced them to not pursue organic production thus potentially saving them thousands of dollars over the coming years.