Virtual farmer engagement is a relatively new approach to sharing conservation information. Through a Foundation for Food and Agriculture-supported project the University of Kentucky teamed up with University of Wisconsin-Madison and Mississippi State University to offer three seasons of multiple virtual farmer meetups called Good Idea Shop Talks (Winter 2004, late Summer 2024, and Winter 2025). The meetups are offered during slower seasons of the production year and offered during the lunch hour via Zoom to encourage participation. The format is based on the hack-a-thon concept where a farmer volunteers to share a conservation practice challenge they are having on their farm and other participating farmers share suggestions to “hack” away at the problem and help provide solutions. The meetups provide farmers with a candid platform to discuss their practices and motivations with conservation-minded peers and walk away with some fresh ideas. Farmers often receive criticism for trying new conservation efforts, but the shop talks provide a judgement-free space to talk about the pressures and barriers for adopting new methods. Topics have included quantifying the effectiveness of conservation practices, how to help undercapitalized young farmers use conservation and how to increase efficiency and diversify income streams on the farm. Participants were surveyed after each season of the Shop Talks. Overall, 90% of respondents agreed it was important to hear directly from other farmers about their conservation experiences, 82% felt more motivated to do conservation and more willing to experiment with different ways to implement conservation, 78% felt more connected to a community of conservation-minded farmers, and 53% plan to adopt a new conservation practice. Collaborators intend to continue offering virtual farmer meetups and are in the process of preparing project data for publication.