Success StoryCattle Market Reports via Social Media with Kentucky Cattleman's Association



Cattle Market Reports via Social Media with Kentucky Cattleman's Association

Author: Kenneth Burdine

Planning Unit: Agr Economics

Major Program: Ag Marketing

Outcome: Initial Outcome

Cattle Market Reports via Social Median with Kentucky Cattleman’s Association

As an Extension Economist focusing on livestock, beef cattle industry stakeholders are the primary clientele for my extension program. Social media continues to grow in importance as a means to reach these clientele. Plus, it is a very efficient way to reach individuals that I am unable to reach in person and frees up time and resources that allows me to better target my face-to-face programming and work on publications and other educational materials. I was fortunate to have been contacted in the spring of 2018 by the Kentucky Cattleman’s Association about being a regular contributor to their social media content. Beginning in March, they have been taping a short market review video that is used as part of their Kentucky Cattle News. On average, Kentucky Cattle News reaches 20,300 people each month and is viewed by 15,220.


In addition to including my videos in Kentucky Cattle News, my individual clips are also posted separately. These videos are seen by a large number of individuals, but there are also a significant number of people who share the information, which allows it to be further disseminated. For example, my March report (which has been out there the longest) has reached over 17,000 people, been viewed by over 8,000, and been shared 99 times. Those sharing information from my clips include farmers, county agents, stockyards, insurance companies, ag lenders, and others.  The table below shows analytics for my “stand-alone” videos, as of July 3, 2018.


Title of Segment

Date Shared

People Reached

Video Views

Shares

March Market Report

3-26-18

17,165

8,454

99

April Market Report

4-23-18

3,601

984

14

What are Feeder Cattle Futures?

5-14-18

2,382

788

10

June Market Report

6-25-18

5,121

1,634

27






Stories by Kenneth Burdine


Cow-calf Profitability Strategies

about 4 years ago by Kenneth Burdine

Cow-calf operations are the most common type of beef enterprise in the state of Kentucky as Kentucky... Read More


Farm Financial Stress Materials

about 4 years ago by Kenneth Burdine

Agricultural producers continue to deal with challenges related to farm financial stress. The depart... Read More


Stories by Agr Economics


Profitable Pastures: Joint Extension and NRCS Programming

about 4 years ago by Gregory Halich

Extension and NRCS have different mandates. Extension deals mostly with management and how to help m... Read More


Programming in Cattle Production: Bale Grazing 2018-2019

about 4 years ago by Gregory Halich

Drive through a major cattle producing area in Kentucky from December to March and you will see trac... Read More