Rowan County has an active Farmers Market that has partnered with the senior center and health department  in the Senior and WIC Farmers Market Nutrition program for decades. These programs help farmers increase sales and participants increase access to healthy food. In a new program effort, Cooperative Extension facilitated the Community Farm Alliance (CFA) Double Dollars program in 2018. CFA is the lead for this program. Extension's role in Rowan county was to explain the program to farmers market vendors, assist market leadership attend CFA sponsored training, work with the senior center and health department to promote the program and work with members of the market to administer the Double Dollars program at the county level. In a little over two weeks since the program became active, over 130 senior citizens have obtained Double Dollars script that can double the value of Senior FMNP food instruments (aka vouchers) and increase access to healthy foods. The program has also resulted in participating vendors increase sales by over $500.