We often hear of the United States population being generations removed from agriculture. Even in rural Clinton County, young people are growing up with a great disconnect between themselves and where their food comes from. The Clinton County Extension Service hosted a Beef Day for 145 third grade students at Albany Elementary. The ANR Agent spoke to the group early in the day on beef cattle farming and included a discussion on beef production and how cattle are bought and sold at the local livestock auction. Students learned the importance of livestock care on beef cattle farms and were educated on the way bids are made during the auction. The students then learned the result of the sale by utilizing a sale bill from a previous livestock auction. Students gained a better understanding of the price of live cattle being bought and sold at the auction. The Clinton County Extension Service and third grade teachers at Albany Elementary partnered with Blue Grass Stockyards to provide a firsthand experience for the students. Each classroom was afforded the opportunity to visit the Bluegrass Stockyard on a sale day to sit in on the feeder calf sale. The afternoon concluded with a question and answer session with the ANR Agent to follow up with any questions the students had about the auction process. Students were then treated to a beef sampling of grilled ribeye. Each student and teacher was given a 3 oz sample of beef. As a result of the project students were able to increase their awareness of the beef cattle industry through the trip to the stockyards and the classroom presentation.