Success StoryKYForages YouTube: Reaching Kentucky’s Forage and Livestock Producers and Beyond



KYForages YouTube: Reaching Kentucky’s Forage and Livestock Producers and Beyond

Author: Christopher Teutsch

Planning Unit: Plant and Soil Sciences

Major Program: Forages

Outcome: Intermediate Outcome

In 2017, we established the KYForages YouTube Channel.  The impact of this endeavor continues to grow.  Our subscribers have increased by almost five times since the channel was established to over 5,470.  In this reporting period, content from this channel has been viewed more 171,000 times with an average watch time of just over 12 minutes resulting in a total watch time that exceeds 2.1 million minutes.  The United States and Canada make up 77% of the total views with the remaining 23% coming from abroad.  The use of this YouTube Channel has greatly extended the reach of the UK Forages Extension.   For example, approximately 200 individuals attended the 2023 Grazing for profit conference held in Harriman, TN in February. However, the videos from this conference have been viewed more than 7,000 times.  The reach of this high-quality program was expanded by approximately 36-fold, allowing individuals from around the country and world to benefit.  The KYForages YouTube Channel can be found at http://www.youtube.com/c/KYForages.  






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